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Third-gen Amazon Kindle sold out until September 4

updated 08:25 am EDT, Mon August 2, 2010

Amazon's new Kindle already facing strong demand

Amazon has already sold out of the first batch of the third-generation Kindle. Despite being on sale for just five days since the unveiling, both the 3G and Wi-Fi versions are listed as "temporarily sold out" and could ship as late as September 4 for new orders. The larger DX remains in stock.

The company has routinely guarded the number of Kindles it sells as a competitive secret, but it has admitted that it saw a large spike in sales after it dropped the price of the Kindle to $189 at the end of the second generation model's life. Amazon is likely to have seen further new sales with the third-generation model.

Amazon has already sold "millions" of readers but is believed to be in a race with Apple to hold on to its book share. Although it produces an iPad app and is focused more on its store, the presence of the iBookstore as a readily available (though not pre-installed) option could lead customers to drop not only the Kindle hardware but its bookstore as well.

by MacNN Staff



  1. iphonerulez

    Joined: Dec 1969


    Those thousand Kindles sure

    didn't last very long. Just joking. At that price, Amazon could probably move all the Kindles they could get their hands on. The Kindle should easily become a terrific mainstream reading device.

    These shortages for tablet devices is becoming worrisome. China should be able to produce these things in huge quantities but it certainly doesn't appear to be happening.

  1. Jonathan-Tanya

    Joined: Dec 1969


    e-ink is proprietary

    Tablets, in general, aren't the issue, its the specialized screens they use, whether it's e-ink, or even if you need a custom screen, that isn't e-ink.

    I'm sure they'll work through the issues, but, there have been a lot of shortages.

    The main story is that, as predicted by customer survey after customer survey, the magic price for dedicated e-book readers is $99.

    And as the price approaches that - the ebook readers are in huge demand.

    If this keeps up, someday, the ebook will outsell the tradtional paper book. That is promising in turns of using less paper to make books, I think promising in encouraging reading - because ebook readers will do so much more than a regular book - from instant delivery, to taking notes, to sharing, etc.

    But beyond all that, its interesting in that it changes the rules of the game. What will the B&N look like, what will your library look like, when its all ebook?

  1. Sean.Perrin

    Joined: Dec 1969


    comment title

    The iPad is a jack of all trades, master of none, ESPECIALLY when it pretends to be an ereader.

    The kindle does one thing, and it does it well at a great price. That's why I preordered a kindle 3 and won't touch an ipad with a 40 foot pole. Why do I need an iPad when I have a laptop and iphone? What a joke.

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