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Rogers system melts down in iPhone 4 launch

updated 03:30 pm EDT, Fri July 30, 2010

iPhone causes Rogers failure once again

Rogers suffered embarrassment in an iPhone launch again today as Electronista readers have reported that the company's activation system has shut down completely during the iPhone 4 release. Many customers have been unable to get Apple's device activated nationwide and in many cases are being told to go home with reservations for the devices. All other carriers, including Rogers' own sub-brand Fido, weren't affected by the issue.

At Apple stores, where every Canadian carrier is an option, customers shopping for Bell, Fido, Telus and Virgin models have been moved to the front of the queue, which still exists at many stores. Unlocked customers could also get their devices, although any planning to get a Rogers micro SIM will still have to wait themselves.

The issue has triggered frustration from Rogers subscribers, who have never faced an iPhone launch day without major issues. It avoided a complete collapse last year but faced upgrade problems and delays for customers moving to the iPhone 3GS. Some have criticized Rogers for having over a month of extra time to prepare, with knowledge record-setting US demand, but yet failing to brace its system against the spikes it has encountered every year since the iPhone has been available in the country.

"I hear reports that Rogers' activation system [is] crashing, ensuring consistent [user experience] right from the point-of-sale," Ottawa resident David Hicks said on Twitter.

Meanwhile, Telus has finally posted its iPhone 4 prices and has kept consistent with the roughly $159 and $269 prices for 16GB and 32GB versions. It was unusual among iPhone providers as it only confirmed details hours after the introduction.

by MacNN Staff



  1. Geoduck

    Joined: Dec 1969



    As a current, not terribly happy Rogers customer I found this quite amusing. Especially because for those at Future Shop or Best Buy they can just choose Telus or Bell right then.

    Couldn't happen to a more deserving company.

  1. Gazoobee

    Joined: Dec 1969


    ditto (ROTFLMAO)

    As pissed off as I am at Apple's horrible performance with this launch, fido and Rogers did even worse and their day to day service as well as their pricing is the pits. I'm not sure anyone alive in Canada will be thinking anything other than "Ha-Ha" about this.

    Those nasty, evil anti-consumer b*stards deserve to fail.

  1. digitybhu

    Joined: Dec 1969


    Epic Fail

    We stood in line for 7.5 hours at the Calgary Apple Store to end up with a rain check. You could see the frustration in the Apple employee's eyes; it was obvious how fed up they are with Rogers.

    What was especially funny was the Telus rep that would come over to the line to schlep his iPhones. I don't think I saw him successfully convince one person to go with him. Telus/AGT/BCTel has burned a lot of bridges out here.

  1. facebook_Moigradeanu

    Via Facebook

    Joined: Jul 2010


    No more iphones for Rogers

    I searched evriwhere today for a iphone left for rogers but here are none left anywhere !!!
    Everywhere i go i only find telus iphones pplently but nothing on for rogers.
    As for telus i would not get with them even if they would give it me for free !
    Like someone here said belll/telus has burned too many bridges.
    Everyone, i mean Everyone i know that had an telus or bell phone got screwed badly !!

  1. tonywong

    Joined: Dec 1969


    Got 2 iPhones without much difficulty

    at the Apple Store Southgate in Edmonton. Went and lined up for about 25 minutes and the Apple rep pulled us out of the line since my dad and I were buying no contract iPhones. He said we could be processed faster so we cut the line which looked like a 2+ hour wait.

    Got us out in about 20 minutes, then my dad went to the Rogers store in the same mall and go them to do his switchover from his iPhone 3G. The cutover took about 4 hours to take, so the system must have been quite busy.

    I went to the Fido store and got mine switched over, and the system had me working on the way back home.

    Not a fan of Rogers but it was working when we got our phones early evening, albeit slowly.

  1. Tanker10a

    Joined: Dec 1969


    Be Prepared

    Is there any reason that these companies cannot be better prepared for such product lunch. The only thing that I can think of is that they truly underestimate the potential of customer's demand for this product...They obviously did not do a good job learning from AT&T's screwups...

  1. worksafe

    Joined: Dec 1969


    Love it

    It is soooooo nice to see Rogers fail once again.

    I'm not a fan of any of the carriers since their all a rip off, but I hate Rogers since they are arrogant.

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