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iPad gets odd rival in $150 Android tablet at Kmart

updated 05:50 pm EDT, Tue July 27, 2010

Augen Gentouch78 takes on Apple through price

The online edition of a Kmart flyer has revealed plans for what could be an unusual entry into competition against Apple in the still young tablet market. The Augen Gentouch78 should run Android 2.1 on a seven-inch screen and will keep simple with just 2GB of internal storage and Wi-Fi alone for Internet access. At $150, though, it would cost less than a third the price of an iPad while offering many more features than a similarly priced Nook Wi-Fi.

The slate is due to arrive in Kmart stores later this week and is being accompanied by TheBook, an Alex-like reader with a single seven-inch LCD in place of the dual e-paper and LCD displays of the Spring Design model. It runs a custom version of Linux.

Most tablets shipping this year come from companies as small as Augen, such as ICD and Notion Ink. The largest competitors in the field are still just rumors, including a 10-inch Motorola tablet and a BlackBerry tablet. Analysts believe nearly all tablets will be iPads this year due to rivals' delays and Apple's much broader reach. [via Engadget]

by MacNN Staff



  1. Jonathan-Tanya

    Joined: Dec 1969


    nice except

    I didn't really want a $150 competitor - $300 and not just by raising the price, I mean by beefing up the specs a bit.

    Still, it's nice for Kmart to have an $150 tablet.

  1. Jonathan-Tanya

    Joined: Dec 1969


    800 x 480 screen

    that screen resolution is just too low.

    1024 x 768 on a 7" screen, and charge $250 for it, that's fine. Still - it looks like a nice tablet, I'd rather have it than the Ectaco e-readers, which were selling for about $150, and didn't have near as much functionality.

  1. CmdrGampu

    Joined: Dec 1969


    Battery life?

    I do notice there's no mention of battery life.

  1. SockRolid

    Joined: Dec 1969


    And.... they're OFF!

    The "race to the bottom" has officially started and Kmart is leading the Android pack...

  1. Technoboy

    Joined: Dec 1969


    Hey, I have an idea

    Let's do exactly what Apple did a few months ago, except let's do it half as well and charge a fraction of the price. Then let's call the product 'i can't believe it's not Apple'. That's bound to be a success, right? Except that based on the amateurish design of the desktop, I CAN believe it's not Apple! This tablet competes with Apple like a street vendor competes with Rolex.

    The sad part is that there's no shortage of ways to improve on Apple's products. But instead of leveraging their own relative strengths the competitors try to beat Apple in their own game and inevitably fail, so until someone other than Steve Jobs comes up with an original idea for a change I'll continue being an Apple fanboy.

  1. facebook_Rex

    Via Facebook

    Joined: Jul 2010


    Augen GenTouch78 - NOT - in #STL

    Not available or in any Kmart within a ~50 mile radius of #STL / St. Louis, MO - per Kmart manager at the store I have been trying to buy one from. Good news, I'll still get the $149.99 price even if they get one at a later date. Bad news, if it's too long, there maybe competition to this price point and in stock at a retailer that is more commonplace.

  1. thebiggfrogg

    Joined: Dec 1969


    Judging by the screenshot...

    they are competing with the Commodore 64.

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