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HTC confirms switch from AMOLED to Sony's Super LCD

updated 08:00 am EDT, Mon July 26, 2010

HTC claims SLCD as good or better than AMOLED

HTC started off the week by confirming its switch away from AMOLED for many of its phones. Devices with a 3.7-inch screen, such as the Desire and Nexus One, are switching to a Sony Super LCD instead. The company argues that Sony's design is a "comparable visual experience" and actually improves in areas where AMOLED normally wins, such as battery life.

Super LCD is considered high quality among LCDs and has both wide viewing angles and about five times better power management than earlier generation displays. HTC also acknowledged a habitual problem of oversaturated color on the Samsung AMOLED displays by noting the new screens have "natural balanced color." Some phones will still use AMOLED.

The technology is already known to be in the Telus edition of the Desire but isn't yet certain for phones like the Droid Incredible. It has been delayed for a month almost since the outset as Samsung hasn't had room to give enough AMOLED screens to maintain healthy stock.

by MacNN Staff



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