updated 01:30 pm EDT, Mon July 26, 2010
Apple refuses to honor cheaper orders
A serious pricing mistake may have legal repercussions for Apple in Taiwan, reports say. On July 23rd, Apple briefly listed a Mac mini with 8GB of RAM as costing only $19,900 NT, or $619 US. A Mini in that configuration would normally cost $47,000 NT in the country, or about $1,462 US.
While companies would normally be expected to either honor the prices or cancel the orders, Apple is said to have simply changed orders back to the original $47,000 NT pricetag. Angry customers are said to be preparing lawsuits, though none have been formally filed yet. The Consumer Foundation, a local organization, is stating that companies like Apple should fulfill contracts once money has been paid.
Apple would not be the first major Western company to be penalized in Taiwan for failing to live up to pricing errors. In 2009 Dell posted mistaken prices for its notebooks, and was fined $1 million NT by the Law and Regulation Commission of the Taipei city government when it didn't meet demands for consumer compensation. Apple has yet to respond to complaints.