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Apple looking to clear out iPhone, iPad waiting lists?

updated 11:45 am EDT, Thu July 22, 2010

Goal could be accomplished by weekend

Apple is looking to shrink or wipe out waiting lists for the iPad and iPhone 4, and soon, a source in the company says. Apple Stores regularly maintain "Priority Lists" that reserve devices for people in the order that requests were made. While these also serve the purpose of telling Apple how to manage production, some stores now allegedly have as many as 250 to 750 people on hold for iPads, and 500 to 1,500 waiting for iPhones, leaving many potentially unsatisfied customers.

The Apple source claims that the objective is to fill these orders by the weekend, resulting in store managers asking for an "all hands on deck" approach from other workers. The company could potentially open stores earlier on Sunday to accommodate extra traffic, though this is less certain. The source estimates that if Apple does clear out the lists, anywhere between 500,000 and 1 million iPads and iPhones could be sold in a space of days.

The likelihood of Apple being able to satisfy demand for both products at once may be small. Online shipping times for the iPhone 4 are still listed at three weeks. In announcing Q3 results, Apple executives explained that they were not sure when they would be able to meet demand, either for the iPhone or the iPad.






by MacNN Staff

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Comments

  1. MyRightEye

    Joined: Dec 1969

    -1

    WHITE...

    Give us WHITE....

  1. efithian

    Joined: Dec 1969

    -1

    iPad Purchase

    I walked into my local Apple Store this morning at 10 am, asked for a 64GB 3G iPad, and walked out 5 minutes later with my iPad. No shortage in Whitehall, PA.

  1. fredfx

    Joined: Dec 1969

    -2

    I phone 4 in one week

    Jeez, I don't know where you're getting your stats from. I ordered an iPhone through AT&T 3 weeks ago. And I had it in my hands exactly one week after I ordered it. I think that thte published waiting times are more of an "under promise, over deliver" scenario. And the same thong for the iPad. My wife bought me one the end of May and had it a week after ordering. I walked into an AT&T store today and ciukd have walked out with an iPhone 4. Me thinks your sources are wacked....

    And oh, by the way I'm in Los Angeles.

  1. iBookDude

    Joined: Dec 1969

    -1

    Bay Area stock

    I know the Burlingame store as well as the Hillsdale store are out of any iPhones... Can't even put me to a waiting list...

  1. Fast iBook

    Joined: Dec 1969

    0

    Order to delivery time....

    My girlfriend and i got the iPone 4 online june 28, we got them delivered on the 16th, well hers got in late so they delivered it on the 17th at my request but whatever.

    My point is, that my original delivery estimate was july 23, and we got them a week before that.

    They are slowly catching up, but still about 2 weeks behind demand.

    - A

  1. charlituna

    Joined: Dec 1969

    0

    ipads probably not a big issue

    i've been able to walk in and buy on and off even in LA for the last 3 weeks.

    It's the iphones that would be the biggie. I can believe even the smallest stores having 300+ lists for both sizes.

    My guess is that at some point this weekend, if they haven't already, they will shut down the taking of names, load up on stock and blaze it out and then around like this time next week they will be walk in only, no reservation lists, no holding units etc. For both iphone 4s and ipads. It will suck in a way cause you have to chase a little. But I've also heard rumors of stores having tons of stuff in but it was all on 'reservation' so they couldn't sell it to folks and then only half those people actually showed up. And they probably would rather stop that and let those on site buy the dang things

  1. pnorman

    Joined: Dec 1969

    0

    LG won't meet iPad display demand until Q2 2011

    I just saw the article below on AppleInsider. Remember, thats a rumour site but the LG CEO is actually quoted directly. If true, then we're looking at almost a year for supply to catch up with demand. That sounds out of whack to me but then I've never been a component supplier. (MacNN has now picked up the same story)
    - AppleInsider: http://tiny.cc/2wf1o
    - MacNN: http://tiny.cc/5rzhg

    Its hard to argue against real-world cases like those of charlituna, efithian above using this LG statement. However, its possible that world-wide supply issues misrepresent local availability. I also read that Apple was looking to bring additional display suppliers onboard to help meet demand.
    - Samsung To Supply Apple with iPad Screens: http://tiny.cc/u1g50

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