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Jobs calls Bloomberg antenna article a "total crock"

updated 02:25 pm EDT, Fri July 16, 2010

CEO claims issue was fully realized after launch

As part of the Q&A session following Apple's iPhone 4 press conference, Steve Jobs disputed allegations in recent Bloomberg and Wall Street Journal reports suggesting he consciously ignored the antenna problem while the handset was still in the design process. The CEO called the claims a "total crock."

Jobs suggests that, contrary to the reports, the company became fully aware of the extent of the antenna problem approximately three weeks ago, following the official launch. Engineers at the company are said to have been working their "butts off" to determine the source of the problem and find a solution.

The Bloomberg and WSJ reports cited sources who claimed Jobs ignored the reception issue because he favored the aesthetic design of the stainless steel frame. The CEO argues that the company was aware of signal fade when the phone was held a certain way, but never thought it would cause such a significant problem for consumers.

Apple is giving away free bumper cases for every iPhone 4, while allowing customers to return the handset within 30 days without a restocking penalty.

by MacNN Staff



    Comment buried. Show
  1. lamewing

    Joined: Dec 1969


    A crock, huh?

    "...The CEO argues that the company was aware of signal fade when the phone was held a certain way, but never thought it would cause such a significant problem for consumers..."

    Jobs calling Bloomberg's article a well, a CROCL? Jobs just ADMITTED to knowing in advance to the problem with the signal fade and then tried to use his reality distortion field to make customers think it was all okay.

    Apple clearly made a calculated gamble, hoping that folks would lay down (again). This isn't going to work for Apple anymore. They no longer can rely on Apple fans to save them because TOO MANY of their new customers are not Apple fanatics.

    Hey Apple, you are in the big leagues now and are no longer an underdog!!

  1. SierraDragon

    Joined: Dec 1969


    Not a big deal

    The MILLIONS of iPhone4 buyers who are NOT returning their phones suggest that this is not really " a significant problem for consumers." Due to all the (not-Apple-customers-anyway) Apple-bashers it became a PR issue for Apple, but the reality is:

    - iPhone4 sales remain high, spectacular even. Buyers (as opposed to wags who would never buy an iPhone anyway) realize the antenna issue is miniscule.

    - This is a new phone. Any real buyer who is honestly dissatisfied could just take it back (duh!). We have not seen any reports of long lines of folks returning iPhones.

    - Apple's customer satisfaction ratings remain very, very high. Which means the bashers here are, um, simply wrong.

  1. Makosuke

    Joined: Dec 1969


    Seems Reasonable

    I don't think Apple was counting on their fans to "lay down" I think they calculated that there was a small hit in signal in certain situations, most of which are the same as any other smartphone with the antenna at the bottom, and that this wasn't a significant issue.

    Saying "modest signal attenuation is an acceptable design trade-off" is entirely different than saying "This is what you get, suck it up."

    It's exactly the same as, for example, the mini--they don't put 4-core processors in it because they have a compact machine and doing so would result in it being bigger. It's a design trade off, and the people who want more powerful processors can either buy a different Mac or buy a computer from somebody else.

    Designing a product with a certain size and layout, and accepting that people who don't like it will buy something else is not the same as s******* your customers. Heck, let's pretend for a second that iPhone 4 had across-the-board weaker reception than the 3GS, but no attenuation when you held it. People would say "Well, it's s***, but the reception is worse." and then either buy it or not.

    Instead, they get markedly better reception--almost everybody using one claims that the un-handed signal is stronger than the 3GS--but it drops some of the time. Annoying, yes, but a design tradeoff that Apple was willing to make.

    Were I buying a smartphone today, I'd probably buy one willingly knowing all this, just like I willingly bought a PS3 despite knowing it was noisy as a design trade-off for the form factor, and bought a MBP knowing that the underside gets hot as a design trade-off for the form factor and power, etc.

  1. nat

    Joined: Dec 1969


    oh lame

    you really think that do you? that it won't continue?

    you might want to have a look at users of microsoft products.
    they've laid down more than heidi fleiss.

    and they still haven't learned.

  1. sportmac

    Joined: Dec 1969


    that' wiDth=0 HeiGh

    too funny!

  1. wrenchy

    Joined: Dec 1969


    Oh nat

    You so funny you so witty you make me laugh.

    So how long have you been working for Apple? Sunshine?

  1. nat

    Joined: Dec 1969


    oh wrenchy

    no dear boy, your's is the true wit! why, let's just take this as an example.

    the title of your post? so original, so... snappy!

    then the question! dear god! that is priceless! "so how long have you been working for Apple?" that is a retort! that is one hailuva retort!

    then to finish with "Sunshine?". again, the originality is breathtaking!

    well done ol' bean! WELL DONE!

  1. facebook_Marcelo

    Via Facebook

    Joined: Jul 2010



    It went from don't hold it that way, It's a software bug, to "you know it is a issue, here's a bumper." I still love apple regardless but everyone I know that al of a sudden has become a Mac Zealot really should take a step back and say "Apple Messed up". Doesn't make me hate everything they make, I still think their worse stuff is better than 80% of their competitors but being such a fan boy and blind to their misstep because you are afraid of what it can be done to your own identity is really high school BS. Next time Mr. Jobs, don't tell me to avoid holding it that way..

  1. redcapzero

    Joined: Dec 1969


    @ nat

    no worries nat, as posted before, I'm (perhaps others?) under the impression that captain wrenchy is in need of a hug.

    Wondering however, would it have been possible to have coated the antenas with a rubberized polymer (clear / matt finish) prior to install?

    Just some thoughts.

    Enjoy all!

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