updated 07:00 am EDT, Thu July 15, 2010
Apple still viewed as top handset maker
Android handsets are reportedly showing faster growth than the iPhone platform in terms of web traffic, according to data gathered by the mobile ad network Millennial Media. Although the iPhone has maintained its lead in overall market share, at 56 percent, its month-over-month growth slowed to 8 percent.
Android holds the third position behind RIM with 11 percent of ad impressions, gaining 23 percent month-over-month and climbing 439 percent since January. Google's mobile OS was also present on six of the top 20 mobile phones, with the Droid helping to push Motorola into the fourth spot ahead of HTC and LG when comparing the top manufacturers.
While most reports focus on the Android vs iPhone war, RIM has maintained a solid presence in the second position among manufacturers and the BlackBerry Curve is the second device in the top 20 list of handsets. The platform achieved a 6 percent increase in ad impressions month-over-month, with a 41 percent increase since January.
The ad network also compared numbers for app categories, finding that games held the top position for the second consecutive month. Social networking fell from the second to the fifth spot since May, swapping positions with news apps. The company also suggests that Garmin's navigation apps were the biggest winner in terms of overall revenue.