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Android growth outpaces iPhone in web traffic

updated 07:00 am EDT, Thu July 15, 2010

Apple still viewed as top handset maker

Android handsets are reportedly showing faster growth than the iPhone platform in terms of web traffic, according to data gathered by the mobile ad network Millennial Media. Although the iPhone has maintained its lead in overall market share, at 56 percent, its month-over-month growth slowed to 8 percent.

Android holds the third position behind RIM with 11 percent of ad impressions, gaining 23 percent month-over-month and climbing 439 percent since January. Google's mobile OS was also present on six of the top 20 mobile phones, with the Droid helping to push Motorola into the fourth spot ahead of HTC and LG when comparing the top manufacturers.

While most reports focus on the Android vs iPhone war, RIM has maintained a solid presence in the second position among manufacturers and the BlackBerry Curve is the second device in the top 20 list of handsets. The platform achieved a 6 percent increase in ad impressions month-over-month, with a 41 percent increase since January.

The ad network also compared numbers for app categories, finding that games held the top position for the second consecutive month. Social networking fell from the second to the fifth spot since May, swapping positions with news apps. The company also suggests that Garmin's navigation apps were the biggest winner in terms of overall revenue.

by MacNN Staff



  1. srmoll

    Joined: Dec 1969


    Does anyone else find these statistics meaningless

    Of course Android's growth measured as a percentage is going to be bigger, each new Android phone bought contributes a bigger proportion of the market share, doesn't it? Or am I missing something?

    The way I look at it:
    8% growth of a 56% market share is an additional 4.48%
    23% growth of an 11% market share is an additional 2.53%

    So doesn't that indicate that the iPhone market share is still pulling away from Android?

    Further more, I would have though that growth of market share would be an exponentially decaying curve, and Android is still down in the steeper part of market share curve anyway.

    Lies, Damn Lies and Statistics!

  1. Geobunny

    Joined: Dec 1969


    Meaningless Statistics

    As srmoll says, growth rate is utterly meaningless.

    Consider Android having 1 user and the iPhone 100. If both handsets increase their number of users by 1, the iPhone userbase would only have expanded by 1% but Android's userbase would have grown by 100% to double their marketshare.

    The other part that makes these meaningless is that by the sounds of things, they're based on Ad impressions.

  1. dliup

    Joined: Dec 1969


    bull shat

    The study didn't compare June and July.

    iPhone 4 was released toward the end of June. I bet the numbers are different in July.

    But of course, the month before iPhone comes out is the like annual Fandroid xmas in which they can claim a sketchy "lead."

  1. coffeetime

    Joined: Dec 1969



    Charts like this always distort the reality. Kind of like how banks calculates their financial charges (full of craps). It's like 20% of the 80% of the 4% of the 50% of the blah blah blah and you get 90% benefits of some kind with a disclaimer.

  1. Fast iBook

    Joined: Dec 1969



    So, 4 iPhone models from one manufacturer (apple) on one carrier (att) is just now being over-taken by 30+ models on how many carriers including the one with just the 4 iPhone models). Puts it in perspective, doesn't it?

    - A

  1. lkrupp

    Joined: Dec 1969


    It's all in the title....w91t.

    All, and I mean ALL, of the so-called Apple centric sites have succumbed to the click-w**** syndrome. The title of this article says it all. It was designed to incite responses, both positive and negative. It was meant to imply that Android is overtaking and beating iOS. The meat of the article, as was pointed out, doesn't support the title but that was never the intention anyway. The editors sat around a table and discussed what title would incite the most responses, the most clicks.

    And it also seems to me that these sites are now starting to cater to the Apple hater crowd. The trolls will absolutely wallow in this. They will run with this everywhere. They are now the majority of posters on sites like MacNN, MacRumors, AppleInsider anyway so why wouldn't MacNN management want to cater to them.

    Watch out for the buzzwords like "outpace" and "surge". They are well chosen for a reason. Follow the money. Notice how many of Apple's competitors have ads on this site and other Mac centric sites.

  1. joecab

    Joined: Dec 1969


    missed opportunity

    I wish they had a headline like this after the Kin came out, if they had sold only 2 the first week and 12 the second week: "Microsoft mobile share grows 600%, outpacing Apple, Android"

  1. testudo

    Joined: Dec 1969


    Re: bull shat

    The study didn't compare June and July.

    Um, July isn't over yet. How the h*** could they compare it?

    And why is it that when any study finds that some competitor to an Apple product has some higher share, the defensiveness of people come out and start attacking the numbers or explaining how some other period will be different.

    Well, no damn kidding. There isn't anything here saying "Oh, iPhone share crashing, run for the hills!", just that Android share rose last month. That's it. It's you all who seem to be the ones fearful there are people reading too much into this or something.

  1. testudo

    Joined: Dec 1969



    Since you're pointing out all why the numbers are 'fake' or 'misleading', you all missed the most glaring point: This is coming from an ad company that handles mobile advertisement. So what this is are market share numbers of browser usage on smart phones which access their network.

    Which, for an ad network, BTW, is important to know, since customers might care that 11% of the reach of this network is Android. If AdMob has a reach of 40% for android, you might want to go there to advertise your killer new Android phone app.

  1. wrenchy

    Joined: Dec 1969


    Google FUD

    No news here.

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