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Apple takes 8.8% US computer share, closes on Acer

updated 05:50 pm EDT, Wed July 14, 2010

IDC sees Apple stalling Toshiba, closing on Acer

Apple is now much closer to taking Acer's third place position in the US computer market, according to an early IDC estimate. Apple grew above the average rate year-over-year to claim 8.8 percent of the market (fourth place) with an estimated 1.62 million Macs, but third place Acer has tumbled from a once secure 12.3 percent to 11 percent. Toshiba leapt a full point, but at 8.5 percent wasn't good enough to get more than fifth place.

At the top, HP consolidated its lead slightly by rising to 25.7 percent of the American computer space with 4.72 million PCs. Dell continued its slide and fell to exactly 24 percent.

Analysts blamed a healthy but slower than expected 12.4 percent average growth rate on an economy that wasn't recovering as quickly as expected, but didn't have a direct explanation for Acer's drop in market share. Overall, the company may have been punished by having a strong spring in 2009, but early reports have hinted that Apple's iPad may be hurting netbooks, one of Acer's core businesses. Besides the tablet, which isn't factored into the results, Apple updated the MacBook and MacBook Pro, both of which are often its most important computers.

Worldwide, computer shipments were up 22.4 percent. HP, Dell, Acer, Lenovo and Toshiba held on to their positions, although ASUS grew very quickly at 83.6 percent and virtually tied Toshiba for fifth place at 4.32 million computers. As in the US, Dell and Acer lost a small amount of share, though HP too dropped and has 18.1 percent, or 14.77 million PCs.

Apple didn't place in the top five and wasn't recorded by IDC, although recent estimates have it taking eighth place as Samsung's sudden growth pushed it ahead.

Much of the continued growth was assigned to companies finally replacing aging systems and more of those at home having more freely available income in the wake of the economic crash that dictated last year. Some areas of the world still also have low access to computers and are growing faster than developing areas. Acer's fall on a wider scale was blamed on its bias towards home users where Dell could reap the benefits of focusing on business users.

US market share, spring 2010 (units in thousands)

World market share, spring 2010 (units in thousands)

by MacNN Staff



  1. facebook_Donald

    Via Facebook

    Joined: Jul 2010


    Too Bad

    It's too bad they don't include categories such as "Number of computers sold costing over $1,000 u.s." or "Profits from sales of computers and peripherals."

    I wonder where Apple would be with those categories? I wonder which investors would prefer?

    Oh, right. Investors have already decided where to put there money.

  1. iphonerulez

    Joined: Dec 1969


    Good to see Apple slowly increasing

    computer market share and mobile market share and tablet market share and music player market share though some of the toughest times in the global economy. And despite the fact that Apple computers are said to be merely overpriced toys.

    It seems like a very well-balanced climb.

  1. @okli

    Joined: Dec 1969



    must be included... DUDES

  1. dankothehun

    Joined: Dec 1969


    Only half the story

    What was not mentioned here is that in the more narrow market of high-performance computers (computers $1000+) Apple is estimated to have over a 90% market share. And that despite its 8.8% market share, half of all retail computer dollars go to Apple.

    They are the TRUE market leader. Everyone else just sells a commodity and they are all locked in a price war for market share.

    When was the last time Ferrarri, Porsche, or even BMW cared about its market share when compared to the entire auto industry. Do you think BMW wants to compete with Tata motors in India?

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