AAPL Stock: 112.01 ( -0.53 )

Printed from

Fortune ranks Jobs first in list of 'smart' CEOs in tech

updated 11:00 am EDT, Fri July 9, 2010

Jonathan Ive comes in as smartest designer

Apple's Steve Jobs has placed as the smartest CEO in a Fortune list of the 50 smartest people in technology. Jobs is credited with salvaging Apple from near-bankruptcy, and subsequently turning it into the most valuable tech company in the world. He is also described as having radically altered four different industries: music through iTunes, animated movies via Pixar, telecoms by way of the iPhone, and computers as a whole via the iPad.

Jobs is said to have the personality of "a visionary, a micromanager, and a showman," earning him pop culture status. This comes with downsides, however, in that it can allegedly "cause havoc" for partner companies. Fortune uses the example of Adobe Flash, which has been deliberately excluded from Apple handhelds, forcing many developers to suddenly learn new tools. "But Jobs' vision is also what gives these devices their elegance, causing consumers' hearts to flutter," the magazine comments.

The senior VP of industrial design at Apple, Jonathan Ive, has meanwhile been picked as tech's smartest designer. "Steve Jobs dreamed up the iPhone, but Jonathan Ive created it," Fortune writes. Ive is called "a perfectionist who leads a small team working in near secrecy," to the extent that most Apple workers aren't even allowed in his studio. "Ive has been able to translate his brilliance into designs that are loved by the masses -- and his demanding boss," the piece notes.

by MacNN Staff





  1. coffeetime

    Joined: Dec 1969



    Wow.... how could they forget to include Macintosh.

  1. Geoduck

    Joined: Dec 1969



    Steve Ballmer didn't make the list.


  1. Foe Hammer

    Joined: Dec 1969


    But Interestingly enough ...

    ... Jobs is on Ballmer's list. :-)

  1. Bobfozz

    Joined: Dec 1969



    CEOs don't get nearly as excited when Jobs stubs his toe on something as does the media always looking for a fall in numbers as the same as a fall in grace. Particularly potent are the mostly impotent bloggers who hate Apple or are crossovers and looking for an excuse to return. but as one put it recently, Apple's stuff is so good, compared to everything else, that addicts just can't leave (nor should they).

    Right now it's the antenna thing... good grief. You don't like your phone, take it back. Isnt; that what you would do with a non Apple phone? Oh, I forgot, you KNOW Apple will get the problem fixed... just don't whine about it.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines


Most Popular

MacNN Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lackin ...


Most Commented