updated 02:50 pm EDT, Fri July 9, 2010
HTC waiting for killer app before fighting iPad
HTC PR and online community manager Eric Lin continued providing color for the company's strategy with remarks that the company has no near-term plans to create a tablet. He acknowledged that the company is "always looking at it" but is taking a cautious stance, as it wants to see a key reason or app to get involved. Without a focus, Pocket-lint heard, any HTC tablet risked being lost among many others with similar features.
"You've seen how, at Computex, there were 80 different Android tablets," Lin explained. "So if we just release an Android tablet, then we're one of 81."
The attitude contrasts sharply with HTC's approach in the past. When it was still devoted to Windows, it had produced multiple tablet or UMPC devices based on Microsoft's mobile and desktop operating systems, such as the Advantage and the Shift. Like the iPad, they were aimed at general purpose uses like the web, but they didn't have much long-term success as they often had very short battery life, limited software and high prices; it cost as much as $1,500 when new.
The Taiwan firm has since exited tablets and UMPCs but has been blurring distinctions with very large smartphones such as the Evo 4G and HD2.