Patent concept would grant iPhones on-the-go product info
updated 12:45 pm EDT, Thu July 8, 2010
Mimics concepts of third-party apps
An Apple patent application, newly published, would theoretically let people quickly access many different kinds of information on their iPhone via near-field communications or a barcode scan. Titled System and method for providing content associated with a product or service, the filing revolves around an app called "Products +." People interested in buying an AV receiver, for instance, could use the app to get specifications, the manual or online video help.
Price comparison is an important emphasis of the patent. Users of the app could compare prices between stores, and complete a purchase online, or authorize it at a retail outlet. One option, notably, could be to buy content from the iTunes Store.
To access features like manuals, people could tap a "View Extras" option. Some other components of the app might include coupons, contests, warranty registrations and recall notifications, or promotional information accessed on the fly. At a restaurant, a menu with a barcode or an RFID tag might be able to list dinner specials, export calendar events, or provide nutritional facts.
The idea might also be expanded to books and magazines. People could potentially access audio, video, recommended reading and other supplemental material by scanning different codes.
The patent was first submitted in January 2009. While the implementation is unique, the concept bears similarity to apps like RedLaser, and Google Goggles, currently available only for Android phones.
