updated 12:05 pm EDT, Wed July 7, 2010
First store takes off wraps
Apple is aiming to launch not one but three stores in Shanghai, writes the Oriental Morning Post. The company is opening the first location on July 10th, in the Pudong district of the city. Plans for at least one more outlet are said to be in the works, and the third is allegedly under consideration for Shanghai's Huangpu district.
A source described as an insider claims that Apple has major plans for the country, involving stores in first- and second-tier cities. Eventually the company could have as many Chinese locations as Louis Vuitton, the source says. The person adds, however, that shoppers will not be able get iPhones at the stores, since those are the province of exclusive carrier China Unicom.
The Pudong store has already had its construction facade removed, revealing a tall glass cylinder with a hanging Apple logo inside. The design is similar in concept to the Fifth Avenue flagship store in New York City, in that the cylinder is merely an entranceway, requiring people to descend underground using a spiral staircase. Also like the Fifth Avenue outlet, the cylinder is surrounded by a public plaza.