toggle

AAPL Stock: 113.29 ( + 0.37 )

Printed from http://www.macnn.com

Borders intros Kobo-based e-book store

updated 09:10 am EDT, Wed July 7, 2010

Borders takes web store live following mobile apps

Borders today formally launched its eBooks store. The launch follows the early release of the iPad and iPhone apps (free, App Store) and will give Borders one of the largest online catalogs with 1.5 million titles, an unknown amount of which are public domain. The company also formally posted Android and BlackBerry versions of its mobile app.

The store uses Adobe's DRM-protected ePub format and should work on both the Kobo eReader as well as any other e-book device or container app that can import books using the standard.

Borders is one of the last traditional booksellers to fully launch an online presence and trails behind market leader Amazon, which was one of the first to go digital, as well as Barnes & Noble. The latter arrived about two years after Amazon's Kindle store but already occupies 20 percent of the American e-book market while Apple may already have a similar amount through the iPad. Borders said it was optimistic as it still sees e-books as a young category and that its detachment from the hardware business keeps it from development expenses that Amazon and Barnes & Noble have to pay. It hopes to have 17 percent of the e-book market within a year.




by MacNN Staff

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...

MSI Geforce GTX 970 100ME

When Nvidia announced a new line of video cards in September 2014, many people thought things would continue to be business as usual i ...

Wren V5US Wireless Sound System

If you're a music fanatic, chances are you are, by extension, a bit fanatical about what you listen to your music on. If you're like ...

toggle

Most Commented