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AAPL Stock: 500.12 ( + 6.7 )

Analyst drops Q3 iPhone numbers based on supplies, drawdown

updated 10:55 am EDT, Tue July 6, 2010

iPad expectations improve


Investors shouldn't expect Apple to have shipped as many iPhones during the June quarter as originally called for, says Kaufman Bros. analyst Shaw Wu. While earlier suggesting that as many as 9 million iPhones could be delivered, Wu has downgraded the quarter to 7.5 million units, a million below even Street consensus numbers. The problem is believed to be twofold: issues with screen supply, and more difficulty in drawing down old inventory.

Apple has created a dilemma for itself, Wu remarks, in that the current low-end iPhone -- the 8GB iPhone 3GS -- is a new product, unlike the 8GB iPhone 3G, which was simply marked down from its original $199 pricetag. The company may have had to draw down as many as 1.5 million old iPhones in the June quarter. Another million phones may be drawn down in the next quarter, but Wu is also raising an overall shipping forecast from 10.4 to 10.5 million units, on the assumption of better availability. For the whole of 2010, the analyst is holding at 40 million iPhones.

iPad estimates are on the upswing, with 3.5 million now thought to have been shipped in the June quarter, in contrast with a previous prediction of 3.3. The CY2010 number has also been raised, from 9.7 million to an even 10. Wu cites "stronger-than-expected demand," which is being hurt less and less by limited inventory.

The Kaufman price target for Apple stock has been elevated from $342 to $349. The latter company's Q3 results will be announced on July 20th, at roughly 2PM Pacific time, or 5PM Eastern.




by MacNN Staff

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Comments

  1. iphonerulez

    Fresh-Faced Recruit

    Joined: Nov 2008

    -1

    A 50% cut in display supply a month

    doesn't sound very good at all. I wonder why Apple wasn't able to catch that one. I'm sure they figured on demand for at least 8 million iPhone 4s per quarter but this will only allow them 6 million. It's a tough break for Apple if shortages last another quarter. It must be really easy for things to go wrong when you're producing so many high demand devices.

  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

    +2

    Well

    This is what happens when everyone knows your release schedule. They just stop buying the product because they know when the next one will be announced.

    Of course, if Apple releases iPhone 5 before June 2011, iPhone 4 owners will be all up in arms because Apple lied to them or made their purchase out-of-date or ATT won't let them buy a new one cheap or what-not.

    And if they release it after June 2011, they've lost a boatload of sales in the June quarter because everyone is waiting for it, then they cause all the blogs to start posting about the issues with the hardware or having trouble with some grand new feature that will make this iPhone the best ever. And then they continue to lose sales as everyone tells them its 'coming' and everyone's holding off.

    Of course, Apple could just announce in March that 2011 would have no phone, but then they won't do that, because they don't discuss unannounced products (or the lack of unannounced products). So, Apple must release one every June. And, as such, they're going to have to live with a huge drop in sales come March/April.

  1. Fast iBook

    Fresh-Faced Recruit

    Joined: Mar 2003

    0

    Give them away free....

    Give them away free to women's shelters, all they need is the 911 functionality. The rest give to folks coming home from Iraq or Afghanistan as a thank you for serving, or they could auction off blocks of 100 or more and use the proceeds for charity.

    - A

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