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ASUS hopes to counter iPad with detachable Eee Pad keyboard

updated 04:00 pm EDT, Tue July 6, 2010

ASUS hints at Eee Pad plus keyboard as iPad rival

ASUS CEO Jerry Shen in a talk on Monday outlined a new line of approach for how his company would tackle the iPad. He explained to Poland's RP that the iPad "inspired" the PC builder and others to make touchscreen devices but that it would try to overcome the iPad's limitations through the Eee Pad. Its optional detachable keyboard section will "breathe new life" into netbooks by leaving the to EP121 work as a tablet but still have the option of becoming a Windows 7 netbook with a hardware keyboard.

Shen wasn't tied to Microsoft and observed tthat there were "different solutions" in development for computing that might not necessarily use Windows. Some of the innovation would have to come through software too, he said. ASUS is a key partner for Google's Chrome OS and has reportedly developed an Android tablet, although the rumor persists of Intel and Microsoft strongarming that made ASUS downplay any device that didn't either use an Intel processor or a version of Windows.

ASUS is familiar with touchscreen devices but, until last month, had no demonstrable plans to expand its touchscreen-only devices beyond smartphones. Most of its tablet plans until now were focused on convertible netbook tablets such as the Eee PC T101MT.

by MacNN Staff



  1. Foe Hammer

    Joined: Dec 1969


    I can hear it now ...

    People taunting the few ASSUS customers when they see the keyboard separated from the Pee Pad: "Boy, you must have bought a really cheapo netbook!"

  1. lkrupp

    Joined: Dec 1969



    "although the rumor persists of Intel and Microsoft strongarming that made ASUS downplay any device that didn't either use an Intel processor or a version of Windows."

    This why the iPad killers will be a long time in coming. The aging dinosaurs will fight tooth and nail to get Intel and Windows on these devices. They really don't get it do they.

  1. SockRolid

    Joined: Dec 1969


    Microsoft is stuck in the Windows business

    "although the rumor persists of Intel and Microsoft strongarming that made ASUS downplay any device that didn't either use an Intel processor or a version of Windows."

    Microsoft makes their money on just two products: Windows and Office. Most of their other projects are money-losers that they feel forced to develop simply to make themselves look like a modern internet-aware software business.

    They're not. They're stuck in the Windows business. (The former KIN team will tell you that if you ask them.) Microsoft's major customers are OEM PC makers (Windows) and corporate IT departments (Office).

    Oh, and as for Intel: they've grown just as complacent as Microsoft, and they're equally stuck in the past. Desktop and laptop PCs are their bread and butter. But nobody (outside the hardcore gamer niche) needs the fastest Intel chip any more. This is why netbooks sold so well.

    Maybe Apple can outsource additional iPad production to ASUS. I hear they need to build more and more every quarter. Could help guarantee ASUS' survival.

  1. Jeronimo2000

    Joined: Dec 1969


    When will they get it?

    This thing runs Windows 7. Slapping a desktop operating system (meant to work with mouse & keyboard) onto a touch device does NOT work. Has been proven... how many times?

    And they're talking about the "iPad's limitations". :)

  1. JeffHarris

    Joined: Dec 1969


    Real or Vapor?

    The peePad appears to be just a netbook with a detachable keyboard. What's the difference between it and every other generic PeeSea on the planet?

    For the zillionth time, if it's intended purpose is as a touch-screen device and it's saddled with any version of Windows, it will fail. Microsoft has proven over and over again that it's simply incapable of designing a decent, functioning mobile operating system. Every one of their recent efforts has been a failure or late. Or late AND a failure.

    The keyboard looks nice, but then, so did the Courier, in all it's vaporous glory.

  1. Grendelmon

    Joined: Dec 1969


    I can see it now...

    Ubuntu Touchpad Edition.

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