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Paris Opéra Apple Store abandons standard design

updated 04:05 pm EDT, Fri July 2, 2010

Uses marble, iron, wood

Apple has essentially abandoned a standard design for the Paris Opéra retail store opening on Saturday, new photos show. Differences are immediately visible from the outside, as the facade employs three small, black-backed Apple logos including a banner, rather than one large white logo framed against glass and steel. Those materials are also absent from the interior, replaced with marble, iron, stone and wood.

The main floor is interrupted by masonry columns, and lighting is supplied by a skylight during the day and hanging fixtures at night, the latter of which are generally avoided in Apple Stores. Of three total staircases, the spiral one turns out not to use glass as expected but wood, supported by wrought iron. Many other decorative touches are used in the store, such as mosaic tile and carvings in the columns.

Many of the differences are accommodations meant to preserve historic architecture; others are simply used to keep the style consistent. The outlet is also smaller than it would initially appear, occupying only 50 feet of the 115-foot facade on Rue Halévy. The responsible architects are nevertheless from Bohlin Cywinski Jackson, the firm which has handled some of Apple's most prominent stores.

[via ifoAppleStore]

by MacNN Staff





  1. KillerCat

    Joined: Dec 1969



    This is the most beautiful Apple Store I have ever seen.
    Absofuckinglutely classy. Looks much more like an art gallery than a brick & mortar retail store.

    Congrats Apple!

  1. JeffHarris

    Joined: Dec 1969


    Makes Sense.

    I was there a couple of years ago at the Opéra Garnier opposite. It's a historic and beautiful location, so it's good to see that Apple's architects are being sensitive to the site and it's surroundings.

    I can't wait to go back and see it all again!

  1. Flying Meat

    Joined: Dec 1969


    Meh. To each, there own...

    I personally think it looks like a hotel lobby with some conference furnishings, but that's probably just me. :P

  1. Fast iBook

    Joined: Dec 1969


    Absolutely beautiful.

    Absolutely beautiful, and something i plan to see whenever i go to paris over the next few years, as well as the promenade plantee.

    - A

  1. WiseWeasel

    Joined: Dec 1969


    This is where they sell the steampunk Apple gear.

  1. AllanCook

    Joined: Dec 1969



    I can't wait to see it when I'm visiting my daughter in Paris.

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