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Signs point to eventual Apple television set, says analyst

updated 11:35 am EDT, Fri July 2, 2010

Hulu Plus model seen as detour around cable co.

Apple is likely working on a standalone, Internet-ready TV that could ship in the next two to four years, says Piper Jaffray analyst Gene Munster. While similar claims have been made for some time, Munster cites several signs that Apple has a project going. Among these is the new Mac mini, the first to include HDMI output. The computer is popular as a media center system, and Munster argues that Apple intends to push the Mac further in this direction.

"We see this as a small, intermediate step towards a larger move into the living room with an all-in-one, connected TV," the analyst writes. "Also, recent media reports have indicated that Apple may soon release an updated, low-cost Apple TV set-top-box with updated software and possibly an App Store, further indication of continued interest in the living room and progress towards a television." Today rumors re-emerged that Apple is working on a $99, iPhone-sized device with 16GB of storage, which would nevertheless have an A4 processor and 1080p video output.

At this June's D8 conference, CEO Steve Jobs contended that obstacles for Apple in the TV industry include an absence of broadcast standards, and subsidized set-tops provided by cable and satellite companies, which kill the desire to pay for more hardware. Building an all-in-one TV would circumvent the set-top issue, says Munster. To tackle standards, Apple could conceivably sell iTunes TV subscriptions costing between $50 and $90 a month, replacing the need for cable and satellite bills entirely. A highlighted frame of reference is Hulu Plus, which costs $10 a month and provides ad-supported TV streaming.

by MacNN Staff




  1. lamewing

    Joined: Dec 1969


    Gorgeous but expensive

    It will most likely (if it is developed) be the best looking TV on the market and easily be 20% too expensive as well.

  1. YangZone

    Joined: Dec 1969


    that's all very well....

    but what does Fester have to say about this... ?

  1. Jonathan-Tanya

    Joined: Dec 1969


    Thank God someone finally simplified the TV

    With Apple's expertise the TV will finally be simple enough for average Joe to use.

    yes that was sarcasm.

    What is Apple going to do to differentiate themselves? That's not clear, just making it internet based and more expensive, is not enough.

  1. AmiGod

    Joined: Dec 1969


    50" iPad Tablet?

    The article rumours a future Apple television set, and the only thing that comes to my mind is a 50" iPad Tablet. It does make me drool. And the scaled-up price scares me. But I see it coming. and I also see the lawsuits coming from big TV manufacturers like Toshiba and Sony over patents once this monster tablet is released. But now I want one. 50" iPad Tablet that is.

  1. Zkatz007

    Joined: Dec 1969



    This is the most stupid rumor I've heard ever. Seriously.

  1. coffeetime

    Joined: Dec 1969


    Doubt it

    I doubt it because AppleTV is hobbyist's toy and Apple will not take a big screen TV seriously unless the next AppleTV revision really takes off. I am pretty sure they have lots of experimenting hardwares in their lab... including a TV. iPad and iPhone make sense to produce because of the success of iPods. If iPods were not that successful, iPad and iPhone will never see the daylight.

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