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2nd Wired iPad issue adds multiple mags, preview, new price

updated 03:00 pm EDT, Wed June 30, 2010

Wired refines tablet magazine formula

Wired magazine revamped its approach to tablet magazines today with its second, July issue for the iPad (free, App Store). The new version drops the single-issue download approach and adopts the more common in-app strategy; readers can get both future and past issues from the same app. Prospective buyers also no longer have to commit to the full magazine to see how it works, as a smaller 50MB preview is available with the download.

New features have found their way into the magazine itself, such as 360 degree panoramas and an in-app browser for web content. Common complaints about large file sizes have been partly addressed by cutting the size down to a more practical 337MB.

The new issue drops by a dollar to $4. Representatives from the magazine explained the cut as part of an "R&D phase" where it's still trying to gauge business models. Critics have pointed out that the initial $5 price made it six times more expensive to read the iPad edition than the $10 it costs for a one-year subscription to the paper version.

Although only available so far for the iPad, Wired's early magazines are considered prototypes for wider tablet releases that could include Android and competing platforms.

by MacNN Staff



  1. denislemire

    Joined: Dec 1969


    Still too large

    300+ MB for a magazine issue is completely ludicrous.

  1. MyRightEye

    Joined: Dec 1969



    Why pay for the Pentagon's propaganda outlet anyway!?

  1. testudo

    Joined: Dec 1969


    Re: Still too large

    How big do you want it? 20 MB? And the pictures? Oh, I know, you can download those over the internet connection. Oh, wait, then you'll be blasting it for sucking up all your 3G time.

  1. testudo

    Joined: Dec 1969



    Critics have pointed out that the initial $5 price made it six times more expensive to read the iPad edition than the $10 it costs for a one-year subscription to the paper version.

    Gee, really? And did they also point out that $5 was the same price as the paper version? Shouldn't they have been blasting Wired for daring to charge $5 at the local newspaper stand?

    And if they whined over $5, they'll certainly whine over $4. They might be happy with 99 cents, but, you know, there are people who'll whine over that. "But, it has ads in it! I should get it for free, they're getting ad revenue!"

  1. Darchmare

    Joined: Dec 1969



    I was really looking forward to Wired on iPad initially, though I'm still waiting for it to fit the bill. Basically, it needs to:

    A) ...have a subscription option no more expensive than a print subscription. Ideally, it should actually cost less over the long run (I understand that they need to recoup development costs, though, so I can cut some slack on this for a while). I'm not cheap, but I don't want to pay extra for the 'privilege' of saving them printing/mailing costs.

    B) ...not be so incredibly bloated. My understanding is that the smaller size this month is mostly due to less content (ie. fewer pages), and that pages are essentially pre-rendered bitmaps or something equivalent. That won't fly, esp. if people intend to buy issues month after month. Drop that down to no more than 50 MB per issue, please.

    I do like that it's no longer one-app-per-issue. That would have driven me nuts! One viewer app per publication is much better.

  1. Parky

    Joined: Dec 1969


    Avoid it is a rip off

    If you bought the June edition then when you update the App it deletes the June edition.
    You then open the new App only to be told that you must pay for the June edition again.
    Are they serious? What a rip off. Avoid this like the plague.

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