updated 11:15 pm EDT, Wed June 30, 2010
CEO compares format to high-end audio discs
Steve Jobs has reportedly left little hope that Blu-ray will arrive on the Mac anytime in the near future. The CEO compared Blu-ray to the "high end audio formats" that followed the CD, while voicing his expectation that it will be "beaten by Internet downloadable formats," according to an alleged e-mail response posted by MacRumors.
As the correspondence continued, Jobs reportedly argued that "free, instant gratification and convenience (likely in that order)" are the factors that have made MP3s take off. The CEO suggests the downloadable movie business is quickly moving to free services, such as Hulu, or rentals, so storing purchased movies is "not an issue."
"We may see a fast broad move to streamed free and rental content at sufficient quality (at least 720p) to win almost everyone over," Jobs said.
Occasional rumors suggested Blu-ray may have been headed to Macs, however none of the reports turned out to be accurate. Jobs had described the disc format as a "bag of hurt" because of copyright protection and licensing issues.