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US iTunes Store adds $10 HD movies section

updated 03:05 pm EDT, Tue June 29, 2010

Includes mostly lesser-known titles

A new subsection has been introduced to the iTunes Store, offering movies in HD quality for $10 or less. Only 30 titles are currently featured, ranging in price from the $10 mark down to $6 for The Kovak Box. Some movies can alternately be rented in HD, for as much as $4 or at a base level of $2. Where no HD rental option is available, the section simply suggests buying in standard definition.

Most of the movies are lesser-known or unpopular ones, but some recognizable names are present. These include American Psycho, 3:10 to Yuma, The Bank Job and The Doors. Apple has not said whether the section will be a recurring feature, but the company runs many such promotions on a regular basis.






by MacNN Staff

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Comments

  1. WiseWeasel

    Joined: Dec 1969

    +6

    Meh

    BluRays are a much better buy, and they can be found on sale for $10 as well. At least a BluRay is 1080p resolution, not the inferior 720p these use; and with their copy protection all but completely and permanently defeated, I can rip them and burn a copy for backup, and make a 720p rip in standard h.264 .mp4 for storage on the hard drive and use on any number of devices, including the Apple TV to which the iTunes Store video content is limited. Until the iTunes Store starts selling standard format video content (like they do for their music content) instead of this DRM'd nonsense, it's best to avoid it like the plague, lest you be tied to Apple equipment should you ever want to actually watch the videos you buy.

  1. testudo

    Joined: Dec 1969

    -1

    Re: Meh

    and with their copy protection all but completely and permanently defeated, I can rip them and burn a copy for backup, and make a 720p rip in standard h.264 .mp4 for storage on the hard drive and use on any number of devices, including the Apple TV to which the iTunes Store video content is limited.

    But at least us Mac users don't have to deal with all that "Restricted video" nonsense that Blu-Ray forces on people (the 'bag of hurt' that Steve Jobs mentioned), which restricts what you can watch content on, or that you need to plug in to specific types of video ports which support certain DRM standards before you can play any video.

    Oh, wait, we do! A lot of the HD content from the video store only plays on the AppleTV. And a lot of video also has HDCP encryption, meaning you just can't hook up to any ol' display, you need to have a valid display. So, apparently, OS X has all the wonderful requirements of Blu-Ray, just without the ability to play Blu-Ray disks!

    Wow, thanks Apple!

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