updated 03:05 pm EDT, Tue June 29, 2010
Includes mostly lesser-known titles
A new subsection has been introduced to the iTunes Store, offering movies in HD quality for $10 or less. Only 30 titles are currently featured, ranging in price from the $10 mark down to $6 for The Kovak Box. Some movies can alternately be rented in HD, for as much as $4 or at a base level of $2. Where no HD rental option is available, the section simply suggests buying in standard definition.
Most of the movies are lesser-known or unpopular ones, but some recognizable names are present. These include American Psycho, 3:10 to Yuma, The Bank Job and The Doors. Apple has not said whether the section will be a recurring feature, but the company runs many such promotions on a regular basis.