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Hulu Plus now official, brings iPad and PS3 support

updated 01:45 pm EDT, Tue June 29, 2010

Hulu Plus expands catalog and goes mobile

Hulu today lived up to the rumors and launched Hulu Plus, its paid subscription service. The $10 monthly plan gives access to a much deeper catalog with every episode of both current and past seasons from many ABC, Fox and NBC shows, even in HD. It also becomes the first service to officially escape the desktop: it will now have native iPad and iPhone support and will finally reach the TV through the PlayStation 3, some Samsung Blu-ray players, and Vizio Blu-ray players and TVs.

The paid service is currently in an invite-only preview form, although anyone can request an invitation with hopes of being accepted. The service is still limited to US residents. It's not clear when Hulu anticipates a public rollout of Plus or an international expansion. Xbox 360 support also won't arrive until early 2011.

Adding Plus marks a radical break for Hulu. It has repeatedly expressed a desire to move beyond computers but has repeatedly tried to ban TV-capable platforms from using the free service. Studios providing content to Hulu have often been wary as the free service doesn't yet generate enough ad revenue to make it a viable replacement for cable and satellite TV. Incumbent TV providers have also been defensive against Hulu as it encourages customers to scale back or even drop their TV packages.

It also serves as a symbolic blow to Adobe, which has often used Hulu as an attempt to persuade Apple that Flash was necessary on its devices. The free service will still need Flash to work, but those subscribing to Hulu Plus won't have such concerns in the future.












by MacNN Staff

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Comments

  1. dliup

    Joined: Dec 1969

    +1

    Great!

    No Flash, and Fandroids should not apply! =)

  1. aristotles

    Joined: Dec 1969

    +3

    If they charge for it, it should be open to other

    I really don't give a c*** if other stations in Canada have "rights" for TV. if they cannot get off their collective arses to join the digital world, Canadians should be able to look elsewhere.

  1. zaghahzag

    Joined: Dec 1969

    -9

    wow how uninspired the name

    Seriously. Hulu, Plus. Wow. I'm in shock. What kind of PR losers do they have in charge. Hulu is a good name, why not just call it Hulu?!!?!

    Please have this hallmark the end of cable TV.

  1. vintagegeek

    Joined: Dec 1969

    +1

    Oh Boy. More Fees

    Let's see: I pay for Comcast and Netflix, and I have a Tivo subscription...do I need another service to fill the few waking hours of the day I have left. I would have preferred a pay as you go...e.g. 50 cents per episode.

  1. dimmer

    Joined: Dec 1969

    +3

    Well..

    Hulu Plus is a little lame -- but it's better than Hulu Pro Gold 1.0 SE...

  1. dimmer

    Joined: Dec 1969

    +1

    Overall

    Overall though, a better title would have been Hulu Minus (for the -$10 a month you ante up for the service)...

  1. testudo

    Joined: Dec 1969

    +1

    Re: Oh Boy. More Fees

    Let's see: I pay for Comcast and Netflix, and I have a Tivo subscription...do I need another service to fill the few waking hours of the day I have left. I would have preferred a pay as you go...e.g. 50 cents per episode.

    No, you don't need another service. Is that a problem? In fact, one would think anything that could possibly be on Hulu you'd already have access to via your cable/tivo and through netflix downloads.

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