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Apple crushes records, sells 1.7 million iPhone 4s on launch

updated 08:45 am EDT, Mon June 28, 2010

Apple has best product launch ever

Apple today said its iPhone 4 introduction broke all previous sales records by selling 1.7 million phones from Thursday through Saturday. The launch is Apple's most successful ever and comes even as Apple had scaled back its rollout to five countries. Company chief Steve Jobs acknowledged that there were already shortages in the first wave.

"We apologize to those customers who were turned away because we did not have enough supply," Jobs said in a brief statement.

The introduction is exactly 70 percent larger than that for the iPhone 3GS, which managed one million units in its own launch weekend but was also reaching countries that this year won't get the phone until July, such as Canada, Australia, New Zealand and more European countries.

It should also represent the largest launch ever for any cellphone. Nokia has often enjoyed larger economies of scale for its phones but has rarely had highly anticipated, coordinated launches. Android has had accelerating overall sales but never a launch on the order of an iPhone release. Even the Motorola Droid, its most successful device to date, had only reached 525,000 units two months after its November unveiling.

by MacNN Staff



  1. pairof9s

    Joined: Dec 1969



    They've sold 1,699,999 because I've taken mine back due to SIM card problems and the shortage of iPhone 4; can't be without a phone for days. I've gone back to my 3GS...which feels like a shoebox now in comparison to holding the 4.


  1. dliup

    Joined: Dec 1969


    and on sunday

    On Sunday they've sold out and rested

  1. njfuzzy

    Joined: Dec 1969



    Wait... You took yours back because of the shortage? I don't get what that means.

  1. slapppy

    Joined: Dec 1969


    FUD Machine

    DROID FUD Machine & Army failed! LOL

  1. testudo

    Joined: Dec 1969


    Re: FUD machine

    What FUD machine? That they're selling 160,000 phones a day? How are they creating FUD with that?

    I didn't realize there were that many consumers who's only concern about buying a phone is "which is the one that sells the most? I want that one!"

  1. Fast iBook

    Joined: Dec 1969



    And, to be more specific, that's just apple, all by itself no 3rd party resellers. I wonder what the combined pre-order, apple, att and june totals will be....

    By the way, att got shafted with very, very few phones per store, some stores got none, one store i know of only had 20, that's -twenty- units..... Radio shack/bestbuy/immoral-mart i am not sure, but it looks like they just cannot make enough of these phones.

    It looks like the 3G, 3Gs, and original iPhone will play a minor role in the total amount out there in the world after a few months, much of those going to people who just cannot get the iPhone 4, or people who wish to wait the full 2 year to get the discounted upgrade.

    - A

  1. @okli

    Joined: Dec 1969



    actually FUD was a DROID killer... LOL
    maybe you mean android FUDGE Machne...
    or its just your poor spelling???...DUDE

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