updated 03:50 pm EDT, Mon June 21, 2010
Amazon reacts to Nook price drop on same day
Amazon today dropped the price of the Kindle to $189 from its previous $259. The drop is virtually the first since the switchover to the international Kindle and is an obvious reaction to the cheaper Nook 3G, which now costs $10 more. Barnes & Noble's Nook Wi-Fi is still the least expensive with some form of Internet access, at $149.
Pricing for the 9.7-inch Kindle DX remains the same $489 as it did when the hardware launched more than a year ago.
While the cut is likely to prevent the Nook from chewing into existing sales, the slash is also likely to help Amazon fend off Apple, whose iPad is now $310 more expensive even as a Wi-Fi only device. Apple is already though to have had a caustic effect on the Kindle as customers who could afford the iPad or wanted its features could pay roughly the cost of a second Kindle to get a color screen, full web browsing and a large app platform.
Amazon may also be hoping to shore up sales of the Kindle as it nears a rumored summer revision that would make it sleeker and faster.