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Apple, carriers begin taking iPhone 4 pre-orders

updated 09:30 am EDT, Tue June 15, 2010

White models unavailable in US

Apple and carriers in several countries have opened up pre-orders for the iPhone 4, due to ship on June 24th. In the United States, online pre-orders can be made through the Apple Store or via AT&T. A 16GB phone costs $199 with a two-year contract, while a 32GB phone is $299. Also up for pre-order is an 8GB iPhone 3GS, priced at $99.

Sales have not been without trouble. Some Americans have reported an inability to get orders processed, apparently due to website server load. Validating an earlier leak, white models are also unavailable. The option is listed only as "coming soon" from AT&T, and Apple's website bears the disclaimer that the color is "currently unavailable for pre-order or in-store pickup."

Internationally, pre-orders are being taken in France, Germany, Japan and the UK. In these cases buyers may have the option of unlocked iPhones usable with any carrier; in the UK, for example, an unlocked 16GB iPhone 4 is 499, and a 32GB version is 599. In France, the same choices are 629 and 739, respectively.

by MacNN Staff



  1. chris2519

    Joined: Dec 1969


    And, of course, AT&T's servers can't handle this.

    Been trying to order for the past half hour. On the apple website, things c*** out once you get to the "Please wait while we access your AT&T account information." And after a couple minutes, you get this: "Your request couldn’t be processed. We’re sorry, but there was an error processing your request. Please try again later."

    If you try to order directly from AT&T, it will start the process and tell you what you are eligible for, and once you select the new iphone, you get this lovely message: "There was a problem with your request. P1015: We're sorry, but we are experiencing a system error that prevents us from completing your request. For non iPhone related upgrades, please call Customer Care at 1-888-867-4384 and provide the error number at the beginning of this message."

    Wow, a problem on the AT&T side? SHOCKING.

    Or maybe they just didn't realize that more than 100 people would want to pre-order. In fact, maybe it was the same team that decides how many towers to build and where to put them.

  1. sammaffei

    Joined: Dec 1969


    Just not AT&T

    I tried to order earlier, made it through the eligibility check. Then, the Apple Store crapped out adding it to my cart. So, it's Apple's fault too.

    I also called 1-800-MY-APPLE. Was told they are not taking phone orders right now call later. I hope the media takes them to task for this blunder.

    Also, don't try the iPhone app. It crashed when trying to place an order. Wonderful!

  1. thedude

    Joined: Dec 1969



    server can't actually process the order. :(

  1. chotty

    Joined: Dec 1969


    Overloaded - ZERO chance of pre-order


  1. GatorsFan

    Joined: Dec 1969


    A PR nightmare

    A busy signal is one thing, and we've all come to expect logjams on the digital highway. But, for both Apple and AT&T, today's iPhone pre-order processing failures are unacceptable to a marketplace accustomed to smooth sailing.

    Expect the Jobs Spin Machine to begin saying something like, "It just proves what a wonderful product we've created, and how universally accepted it's become. The tremendous desire for the iPhone surpasses our wildest dreams. Thank you, loyal iPhone devotees, for your perseverance in being among the trendsetters of the digital age. Your patience will soon be rewarded."

  1. ramallite

    Joined: Dec 1969


    Interesting disclaimer

    I just noticed the following at the bottom of the iPhone pre-order page. One of the footnotes reads, in part:

    "When available, transferring your mobile number to a different service provider will terminate your service with your existing provider; termination fees and other charges may apply. "

    This may always have been there with previous iPhones, I just never saw it before. If it's a new addition, it's a worthy hint of things to come.

  1. starwarrior

    Joined: Dec 1969


    Got mine but got A&TT-ed

    Big news about moving up eligibility. The devil is in the details. Have a family plan with four iPhones. With the big talk about move up of eligibility dates we found that only the primary number is eligible. Explanation says that primary number at $60 gets eligibility while the other three are not because they only pay $10 per month. ATT is despicable. Surely we will have new carriers in the next two years.

  1. pottymouth

    Joined: Dec 1969



    I got through once, but had to cancel because I chose to have it delivered and they didn't warn me ahead of time that my only option is to have the phone delivered to my ATT billing address. Umm...hello? I work for a living. There's nobody at that address during the day, idiots.

    I'd take store pick-up instead if I could get past the perpetual "Processing Information" screen.

  1. testudo

    Joined: Dec 1969


    Re: Got mine

    Have a family plan with four iPhones. With the big talk about move up of eligibility dates we found that only the primary number is eligible. Explanation says that primary number at $60 gets eligibility while the other three are not because they only pay $10 per month. ATT is despicable.

    ATT is dispicable because they won't let you BREAK YOUR CONTRACT early? And why won't they let you? Because you're only paying $10 a month for the other phones to begin with? So, you want to buy phones at a subsidized price, pay no real subsidy, then expect ATT to just let you get four new phones, again at a subsidized price.

    Yeah, you're right. They are dispicable. How dare they do such a thing like hold you to a contract or expect to try to break even on all your iPhones. I mean, can you imagine the embarrassment of being seen with an iPhone 3GS model once the iPhone 4 comes out. I mean, you might as well put a big "L" on your forehead and wear a "I like Testudo" T-Shirt.

  1. testudo

    Joined: Dec 1969


    Re: Got mine

    Oh, and don't you know you can't get 4 phones anyway? Apple limits it to 2 per person max, don't they?

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