Apple in talks with 12 Volt Initiative for car audio
updated 01:20 pm EDT, Fri June 11, 2010
Group organizing promotion for car audio
Apple is reportedly in talks with the 12 Volt Initiative, a group that is organizing an industry-wide promotion for car audio. Members involved with the project claim they originally approached Apple over a year ago, however a shift in the iPod team temporarily interrupted the talks and prevented the company from participating in the promotion last year.
The iPod management team was very receptive to what we we’re doing,” said Steve Witt, chairman of the Initiative's governing board. “While they completely supported and encouraged us, they weren’t prepared to define any specific role they could play.”
Witt suggestions that Apple's head of automotive integration has engaged in fresh talks. The recent discussions are said to be promising, although Apple has yet to commit to participation in the upcoming event.
The initiative aims to unite manufacturers, distributors, retailers, and other associations to help bolster consumer awareness ahead of the holiday selling season. [via CEoutlook]
Fresh-Faced Recruit
Joined: Apr 1999
A2DP?
So is this about making iPods support some kind of A2DP stereo Bluetooth standard protocol? That would certainly be a nice choice for car stereo integration.