updated 01:10 pm EDT, Thu June 10, 2010
Promises better future ahead
Claims that Apple is de-emphasizing the Mac in favor of the iPhone and iPad are "completely wrong," says CEO Steve Jobs. The executive was recently forwarded a link to a Newsweek editorial by Dan Lyons, who argues in the piece that Apple is no longer concerned with the Mac. The company has deliberately put the focus on iOS devices during this year's WWDC event, to the point of omitting an IT track, and excluding Mac software from this year's Design Awards handed to developers.
"Completely wrong. Just wait," the full response reads, sent from Jobs' iPhone. The CEO has denied sidelining the Mac multiple times in recent weeks. In reference to the Design Awards, Jobs has said that there is "no hidden meaning" in the lack of Mac categories, and that Apple is just "primarily" concentrating on iOS for WWDC 2010. The Mac may be emphasized next year, he suggests.
Apple's long-term goals for Mac and iOS development remain known only to company executives. Some observers have speculated that the two platforms might eventually merge. Alternately, features could simply continue to cross over from one device to another. Rumors have circulated, for instance, that Apple is interested in producing touchscreen iMacs. Such technology could require major changes to the Mac OS.