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HTC Evo 4G crushes Sprint's first-day sales records

updated 08:15 am EDT, Mon June 7, 2010

Evo 4G sells 3X Pre, Instinct numbers

Sprint today revealed that the Evo 4G launch blew past its previous first-day sales records. While the carrier wouldn't provide numbers, it said the Android phone sold three times as many phones on a single day than the Palm Pre and Samsung Instinct together. The sales rate was enough to trigger shortages at some stores and for Sprint to ship extra stock on a daily basis.

The much higher sales rate is helped by a broader shift towards smartphones but also by the feature set of the phone itself. Sprint since 2008 has tried to use headlining phone launches to prevent customers from leaving the network for the iPhone and other devices, but advantages the Instinct and Pre were supposed to have were obsoleted by the time the iPhone shipped. The Evo 4G is both the first 4G phone in the US and also the first Android phone with 4G, a 4.3-inch screen and a front video camera.

Sell-through is likely to be strong for at least the near term as some pre-order customers were already told they wouldn't get phones from Sprint on launch day. However, they're likely to be eclipsed by the iPhone as it will very likely sell in multiple countries from the start and has existing momentum.

by MacNN Staff



  1. FreeRange

    Joined: Dec 1969


    Wow! Sold 3x as much as nothing....

    Truly ridiculous restating of a lame PR release. The Pre - failed device and company. The instinct - don't know anyone that owns one. And all this on an "also ran" network that is losing customers in droves. Oh, but we aren't going to release the figures.... because they are soooooooooooo huge.

  1. Zeeb

    Joined: Dec 1969


    comment title

    I might pick up an EVO when Spring launches the 4G network in NYC. Until then, its another 3G phone and the new iPhone will probably be better. However, once the 4G network is up and running I don't know why anyone would want an iPhone at this point--especially since AT&T discontinued unlimited data plans.

  1. Jonathan-Tanya

    Joined: Dec 1969


    HTC Evo 4g

    Yes losing customers in droves - they lost 1% of share so far in 2010.

    Not the direction they want to go in - will a hot phone turn around the loss of 1% ....hmmm I don't know, maybe.

    Sprint's 50 million customes is not as many as at&t's 70 million. It's also not small. In fact, in 2009 both Sprint & Verizon handled more data traffic, despite the iPhone on at&t. That's because Sprint also is in the data card business in a big way.

    The Evo 4G, like all cellphones won't be the hot cellphone for long, but the iPhone is not going to hurt Sprint. This is still a 4g phone, it's still got a larger screen, and still runs Android, meaning it's not for iPhone customers anyway. If it's hot now, it will stay hot--until more 4g/large screen/Android phones come out that are better and eclipse it.

    At the clip Android is going, that shouldn't be long, except the 4g part really requires a 4g network...that's up to the other carriers to implement.

  1. facebook_Chris

    Via Facebook

    Joined: Jun 2010


    I'm switching to them dropping the iPhone for EVO

    but I won't be able to do it until at least the 16th.

    I did read the preorders were 1.2M which seems pretty good to me.

  1. facebook_Art

    Via Facebook

    Joined: Jun 2010


    That's easy to explain

    Reason - the large screen, coupled with a 4G chip and its overall good design. Were it to run WebOS (or even iPhone OS), I'd be very, very interested in acquiring one, but Android… no, thank you.

    And what does AAPL do (apprehensive that a larger screen phone could, possibly, constrain the growing popularity of the iPad by a hair): design a successor to the current iPhones with an EVEN SMALLER (!) screen! Bloody opportunists at AAPL! There are customers like myself who'll think very carefully before succumbing to the 4-th generation iPhone's charms on the premises of its tiny screen!

    Will have to wait and see what Palm offers next: should the device boast a 4"+ screen, come simlock-free and, unlike the Pre, be completely touch-operated and include a non-US-limited offline navigation software, I'll be most willing to bag one.

    …and we'll see what Apple is about to offer today (beside the 3.2" screen and a 5-year-old-Sony-x-model-like volume controls of its next-generation iPhone).

  1. slapppy

    Joined: Dec 1969


    No numbers?

    Okay well we can play that game. Last year we sold 5. This year we sold 15. Wow thats freaking 3x than before. It's huge I tell you, HUGE!

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