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Apple puts up HTML5 showcase, demands Safari to view

updated 08:00 am EDT, Fri June 4, 2010

Apple HTML5 site ironically needs one browser

Apple overnight posted an HTML5 showcase page to make its case for the technology. The page includes a handful of examples showing how it can be used for advanced meda on the web, including media, typography and transitional effects. Its opening also takes a clear shot at Adobe's assertions that Flash is a standard, pointing out that a plugin by definition can't be a standard feature.

"Standards aren't add-ons to the web. They are the web," Apple said.

The statement is potentially self-contradictory, however, as the page asks users to download Safari if not using the browser, even for a browser with some HTML5 support like Google Chrome. Few if any current browsers have a complete HTML5 implementation and may render some demos improperly even if they support common uses of HTML5, such as video.

News of the promo page arrives just as a new study from Streaming Media shows that 49 percent of web media sites plan to support HTML5 by no later than the end of 2011. About 22 percent either have HTML5 in place or plan to use it by the end of this year.

Apple may not necessarily require full HTML5 support to provide online video to the iPad and iPhone 4.0 devices. The same report obtained by TechCrunch added that only 43 percent of sites had no current plans to support the iPad. Although 19 percent either couldn't mention their plans in either direction, 38 percent either have a native app or page or will by the end of next year. Most of those will have theirs ready sooner, by the end of 2010.

Regardless of approach, Apple's devices are also the most supported for mobile content: 65 percent of developers plan to cater to the iPhone, but only about 40 percent want to serve Android and BlackBerry. Just over half, at 53 percent, plan to serve up a universal stream that should theoretically serve most or all of their visitors.

by MacNN Staff



  1. iphonerulez

    Joined: Dec 1969


    It's pretty fast...

    Much faster when clicking on objects than most of the photography Flash sites I visit, but it may be due more to coding skills than merely because it's HTML5. Anyway, this is the experience I'm looking for as a user. I can't say about all that underlying stuff that's needed by developers for statistics and security that Flash supports. If developers can design Flash sites with that speed I'd have no problem with using Flash. I just want the content quickly and effortlessly no matter what delivery system is used.

    With the video, it used about as much processing power as I'd normally see with the latest Flash plug-in but it certainly handled the perspective and mask very quickly which I'd never seen used before. I hope a lot of developers or site owners see the HTML5 demo and consider the possibilities. I hope there is a continuous movement toward HTML5 if this is what it can do for the mobile platform.

  1. kerryb

    Joined: Dec 1969


    Apple moving a mountain

    Apple efforts to shift the web surfing world towards HTML5 reminds me of the type of major shifts it has ask it's customers to do since the second age of Jobs. Example, leaving classic Mac OS behind and patiently waiting for all the developers to get versions for OS X out there. The shift to Intel from PPC and PPC from 68000. Is Apple influential enough with it's mobile platform to retire the 90's era way of doing things for the web with the next level? The PC world is not use to shifts of this magnitude after sleeping in the shade of Microsoft's stagnant umbrella. As a Mac user for so many years this is par for the course but the rest will not go along with change without a lot kicking, screaming and FUD.

    Comment buried. Show
  1. wrenchy

    Joined: Dec 1969


    Do People...

    ...still use Safari??

  1. PRoth

    Joined: Dec 1969


    Say what you will...

    ...about Apple vs. Adobe, Flash vs. no Flash. But it's cool to see a company pushing the envelop on emerging tech and focusing on progress and innovation, as opposed to limping along with the crowd. There are some cool, how'd they do that, kinds of things in that HTML5 sampler...

  1. stirrell

    Joined: Dec 1969


    Standard that needs Safari?

    I do find it amusing that a page showcasing standards needs to run on Safari. I wonder how these demos would work/not work in Chrome. That said, I assume they aren't going beyond what at least Firefox, Chrome and Opera does or will soon support. Hopefully IE 9 will also be able to handle these demos. They do work pretty slick. My biggest concern as a web developer is how long it will take enough of the Windows folks to upgrade to a new browser that I can start using these. I still have to worry about IE6 *sigh*.

    Comment buried. Show
  1. threebean

    Joined: Dec 1969


    Demands Safari is no better than demanding Flash!

    Ok, that looks great and all. But now instead of demaning your visitors have a plugin (that is 99% ubiquitous) you are forcing them to download and run Safari (only 3.5% of the world uses Safari).

    That is one of the strengths of Flash. You can design and develop once and deploy to all platforms, as long as the plugin exists for that platform.

    How many web companies can tell a client that they can have a website with dynamic interactive content, BUT it will only be viewable by 3.5% of the world. NONE!

    I would also like to know the amount of effort that went into a demo like the Gallery? Could a designer working at a small shop, put it together on their own? You can in flash - and hey, it works across the board - you wouldn't need a test bed of all browsers to see how it would work.

    I like the idea of non-plug-in interactivity, but until it works across the board, and there is a decent tool set to develop it in - I'll continue to recommend Flash. F the iPad!

    I personally think Apple shot themselves in the foot by demanding Safari to view their demos.

    Comment buried. Show
  1. threebean

    Joined: Dec 1969


    And it doesn't work consistently…

    We just looked at it on a 1 1/2 year old pc, and guess what - it is choppy and on the gallery you don't get all the display options. Hmm… I guess there is no perfect solution. Imagine that.

  1. Sukoshi

    Joined: Dec 1969


    re: demands safari

    Read the story.

    Few if any current browsers have a complete HTML5 implementation and may render some demos improperly even if they support common uses of HTML5, such as video.

  1. facebook_Marc

    Via Facebook

    Joined: Jun 2010


    No plugin needed except for...

    Quicktime, if you're running Windows. The excuse when running the Video demo is:

    "This demo contains H.264 video. Windows users can download QuickTime to enable support for this industry-standard format."

    Interesting...I'm fairly certain that Windows 7 supports H.264. Why would I need to download Quicktime (and the Quicktime heard it....PLUGIN) to make this demo work?

    I agree with a previous post: Apple really did shoot themselves in the foot with this one.

  1. facebook_Marc

    Via Facebook

    Joined: Jun 2010


    No 3D support for the VR demo on Windows

    When pulling up the "VR" demo on Safari for Windows 7 (with sufficient 3D graphics hardware):

    "This demo requires a browser that supports CSS 3D transforms: [I'm running Safari 4.05]

    To view this demo, you'll need Safari on Mac OS X Snow Leopard, Safari on iPhone OS, or the latest Webkit Nightly Build" [I downloaded the latest nightly build, and got the same problem.

    I'm fairly certain that if these demos were running on Flash, they would all work no matter what browser or platform I was running.

    This is just embarrassing!!

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