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Next-gen Apple TV rumored to be cloud-based, 1080p-ready

updated 11:30 am EDT, Fri May 28, 2010

Said to be switching to modified iPhone OS

Apple is actively working on reviving its "hobby" project, the Apple TV, say sources. The set-top has gone without hardware updates for some time, and is now considered outdated in terms of storage, and processing, since it cannot render 1080p. A new version of the set-top in development is said to be based on the next-generation iPhone, to the extent of using an A4 processor, a version of the iPhone OS, and just 16GB of onboard storage.

While people may be able to compensate for the low local storage with a Time Capsule, Apple is claimed to be emphasizing a cloud-based (Internet) storage system, similar to that employed for Amazon's video streaming. The model should also strip away most ports, leaving just power and video-out, but at the same time finally enable 1080p output. Apple could potentially have to upgrade content at the iTunes Store to match, since there its video is only 720p. The company also lacks a service for streaming rather than downloading files.

The new Apple TV's main advantage could be price, since it is expected to cost just $99, as opposed to the $229 for a current model. The device would initially appear to be a response to the recently-announced Google TV hardware, but sources insist that Apple was working on an Apple TV refresh long before the Google debut. Regardless, it is not expected to be seen at June 7th's WWDC keynote.

by MacNN Staff



  1. lkrupp

    Joined: Dec 1969



    Now we know what that server farm in North Carolina is for don't we.

  1. prl99

    Joined: Dec 1969


    say RokuTV?

    The way this product is described sounds a lot like the RokuHD device. I'd buy the new AppleTV if it included access to Netflix along with iTunes but I don't really see Apple including access to a competitor. Maybe the new product will allow the same kind of access Netflix does for a similar cost. Even so, I don't want to rely on the "cloud" to play my movies. Apple doesn't control my ISP so I have to rely on Comcast to deliver my data. If I actually buy a video off the iTunes Store, I'd still want the ability to stream it locally so a connection to my local Mac instead of another storage system would be preferable.

    As for video out, it better have both HDMI and audio out so I can route the audio to my home theater system. I'd also like the ability to add an external storage system, something the reported device won't have. Just give the user the ability to buy the storage instead of sticking it inside the AppleTV and I bet users would be happy.

  1. Sondjata

    Joined: Dec 1969



    If that's the case I'll have to replace mine with a Mini 'cause I don't see how Boxee is going to install on what is described here and I'm not going to get stuck with the limited video formats from iTunes.

  1. testudo

    Joined: Dec 1969



    So, instead of being 'I own my data', it becomes "Store your video content way down here in NC, and then, when you want it, we can send it back to you".

    And sure the price might drop to $99, but that doesn't include the subscription you'd have to pay to use it.

    Then again, my TiVo already connects to Amazon and Netflix, and I already have a mini set up to DVR and watch video, so it's not like I was in the market for one...

  1. archer75

    Joined: Dec 1969


    support more formats

    I just want to play my 1080p DTS-MA HD/TrueHD MKV's and i'll be happy.

  1. iphonerulez

    Joined: Dec 1969


    Nothing I'm looking for...

    Most of my video files are XviDs. I'll stick with a MacMini with ports and local storage. I hope consumers are interested in Apple's vision. They're trying to make it simple for users.

  1. facebook_Kevin

    Via Facebook

    Joined: May 2010


    Almost got me excited's a F A I L. ;)

    No USB means now ATVFlash, which means 70% of my content won't play. Lack of local storage means no more mirror of my iTunes media library which I count on. Since I don't keep my iTunes lib on my TC or it's attached storage. Otherwise I'd have no access when I fold up my MBP and go mobile.

    I just hope all these updates don't break old ATVs.

  1. cmoney

    Joined: Dec 1969


    No streaming?

    Use HTML 5. No big deal.


    Comment buried. Show
  1. RoosterJuice

    Joined: Dec 1969


    hey apple

    copy google more

  1. TheBum

    Joined: Dec 1969



    "1080p" doesn't tell me what I need to know. I want to know if it will play back 1080p/60fps. My new Panasonic camcorder records in 1080p/60, but I don't have anything that can play it other than the camcorder itself. My Samsung LED TV supports 1080p on a USB drive, but only up to 30fps; it chokes on 60fps.

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