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Wired mag on iPad pushes 24,000 downloads in one day

updated 11:35 am EDT, Thu May 27, 2010

Wired for iPad could challenge print subs

Wired today set a possible benchmark for e-reading after its New York Bureau Chief John Abell revealed that over 24,000 copies of the iPad magazine were sold in just the first 24 hours. The number is a rarity for digital magazines and would have made the Conde Nast magazine $83,832 in one day after Apple collected its royalties. The figure comes even with a large half-gigabyte download and a relatively high $5 price.

The bureau lead wasn't worried that the iPad edition would eat into paper magazine sales, as it counts as part of the company's regular circulation. "Even if there is cannibalization it still all goes to [the] bottom line," he said. He also teased that readers "ain't seen nothing yet" in terms of the app's impact.

While it remains too soon to gauge the long-term effect, the app is likely to be the most successful tablet-formatted publication to date and may compete with simpler e-reader versions as well. The Wall Street Journal has had modest success with its iPad delivery, but few are known to have had sales approaching the print level. On the Amazon Kindle, many periodicals either don't publish at all or are forced to strip out color and much of the formatting to be readable.

Wired's design is successful even as the company and Adobe had to redesign the app to avoid Apple's restrictions on cross-compiled apps. In its new form, InDesign CS5 is used to produce the layout, but the code itself is fully native to Apple's platform.




by MacNN Staff

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Comments

  1. bdmarsh

    Joined: Dec 1969

    -2

    not really that high of a price

    at least compared with other single issue magazines, $5 is a pretty good price.
    plus the Wired mag is at least somewhat interactive as well.

  1. testudo

    Joined: Dec 1969

    +1

    Re: not really

    at least compared with other single issue magazines, $5 is a pretty good price.

    What other magazines? $5 is cover price for the printed version (surprised people aren't whining how it should cost less). You're saying other magazines are on the iBookstore that cost more than their list price?

  1. howipad

    Joined: Dec 1969

    0

    how to get paid apps & games for an iPad … for f

    $5 for a _digital_ version of the mag??? then again, with this much sucess hopefully they will lower the price to $1 in the future.

    but until then, here's a guide on how to get paid apps & games for an iPad … for free

  1. howipad

    Joined: Dec 1969

    -1

    how to get paid apps & games for an iPad - for fre

    $5 for a _digital_ version of the mag??? then again, with this much success hopefully they will lower the price to $1 in the future.

    but until then, here's a guide on how to get paid apps & games for an iPad - for free

    http://howipad.com/2010/05/27/how-to-get-paid-apps-games-for-an-ipad-for-free

  1. facebook_Barry

    Via Facebook

    Joined: May 2010

    +1

    Who is buying the digital version?

    Not surprised the mag isn't worried about cannibalising the print version at $5 a pop. What jumps out at this marketing geek is that this post tells us everything you need to know about the demographic of the iPad's early adopters!

  1. angeltarrant

    Joined: Dec 1969

    +2

    Apple iPad Reviewed

    These numbers, while quite impressive, do not come as a surprise to me because Apple has really out-done themselves with this gadget. Although the iPad is pretty much a larger version of Apple's touch, it is really fun to play with.
    Added to all the functionality is the fact that it's really portable, slim, stylish and very powerful indeed.
    I wouldn't part with mine for anything, I simply love it too much.

    See a full feature review of the iPad:
    http://www.squidoo.com/apple-ipad-fully-reviewed-features-photos-videos-and-much-more-

  1. Ashari

    Joined: Dec 1969

    +1

    Too expensive, waste of space

    I paid $5 for the Wired iPad app, even though I have the dead tree version sitting on my coffee table at home, just to see what all the hullabaloo was about.

    It turns out that the iPad version takes up 1/2 a gig of space and, while it does contain some novel features, such as video ads, I gotta say that it was a waste of money and space on the device.

    If it were a website, it would be lambasted for having 2 full screen ads to every 1 page of original, semi good content.

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