updated 12:00 pm EDT, Thu May 27, 2010
Many people not prepared for deliveries
Reported early iPad deliveries in the UK are causing major headaches, according to anecdotes, and information from the responsible parcel service, TNT. The iPad is officially set to arrive in the UK on May 28th, and many people are thought to have rearranged their schedules to accept a Friday delivery. Premature Thursday deliveries have generated "over 100,000 complaints," a woman from TNT is quoted as saying.
The problem is said to be that while TNT is prepared to make secondary delivery attempts, these become a low priority. Affected iPads could potentially be delivered tomorrow, but also as late as Monday, frustrating people who had hoped to be some of the first in the UK to use the device.
"I think it's a marketing mistake," an affected person says. "I think it has damaged Apple's reputation for quality. They have not done what they said they would do. They said they would deliver on the 28th."
If the 100,000 number is accurate however, it may point to the number of launch sales Apple will manage in the UK. The figure could come remarkably close to that achieved in the US with the Wi-Fi iPad, which sold 300,000 units on its debut. Any UK total, though, will reflect a combination of both Wi-Fi and 3G models.