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Early UK iPad shipments trigger 'over 100,000' complaints

updated 12:00 pm EDT, Thu May 27, 2010

Many people not prepared for deliveries

Reported early iPad deliveries in the UK are causing major headaches, according to anecdotes, and information from the responsible parcel service, TNT. The iPad is officially set to arrive in the UK on May 28th, and many people are thought to have rearranged their schedules to accept a Friday delivery. Premature Thursday deliveries have generated "over 100,000 complaints," a woman from TNT is quoted as saying.

The problem is said to be that while TNT is prepared to make secondary delivery attempts, these become a low priority. Affected iPads could potentially be delivered tomorrow, but also as late as Monday, frustrating people who had hoped to be some of the first in the UK to use the device.

"I think it's a marketing mistake," an affected person says. "I think it has damaged Apple's reputation for quality. They have not done what they said they would do. They said they would deliver on the 28th."

If the 100,000 number is accurate however, it may point to the number of launch sales Apple will manage in the UK. The figure could come remarkably close to that achieved in the US with the Wi-Fi iPad, which sold 300,000 units on its debut. Any UK total, though, will reflect a combination of both Wi-Fi and 3G models.

by MacNN Staff




  1. vintagegeek

    Joined: Dec 1969


    Get Real 100,000???

    100,000 have to be kidding. The Deliver Firm couldn't handle that many calls in a day.

  1. malax

    Joined: Dec 1969


    Confusing article

    Although it's not clear from the article I _think_ what the story is as follows:

    - Apple said/implied that the iPads would be delivered to UK pre-order customers on Friday.
    - In fact, massive numbers (hundreds of thousands) were shipped out ahead of schedule.
    - Many people weren't expecting an early delivery and therefore got only one of those annoying "we tried to deliver but you weren't here" messages.
    - I suspect the "100,000 complaints" were just the 100,000 people who had to respond to get their package redelivered.
    - The delivery policy of TNT the UK delivery company is such that their redelivery attempts may not happen immediately, and therefore some people won't get their new toys until Friday or even Monday.

    Recap: Apple delivers ahead of schedule and some people are upset because they might get them on time (Friday) but not be the first to get them. Cry me a river. Get a life.

  1. Parky

    Joined: Dec 1969


    Pick it up

    You can always go to the TNT depot to collect it on Friday, just let them know.

  1. byRyan

    Joined: Dec 1969



    let me remember the last time I complained because I got something early... oh wait - NEVER!!!!

  1. Recto Bold

    Joined: Dec 1969


    Getting a life

    "I think it's a marketing mistake," an affected person says. "I think it has damaged Apple's reputation for quality. They have not done what they said they would do. They said they would deliver on the 28th."

    Please, get a life. Get out, go for a walk, do something other than piss and whine that an electronic luxury device that you spent your whole life living without perfectly well may not turn up on the exact day you want it to. A marketing mistake? Grow up - Pathetic. This has got ridiculous now - We're acting like this is REALLY important. Who cares? When these whiners get their iPads they'll forget all about the wait when they parade around like peacocks showing off their toys.

    I'd love an iPad but I am happy to wait until the fuss has died down and they have brought out another one, the way they usually do, that is better in 6 months time.

  1. Gazoobee

    Joined: Dec 1969


    not true anyway

    "... They have not done what they said they would do. They said they would deliver on the 28th. ..."

    This is just not true though. The ship notices says *before* or no later than the 28th. There never was any guarantee that the 28th would be delivery day. Think of the logistics of only having that one 24 hour period to deliver hundreds of thousands of packages around the world.

    Only Santa can do this.

  1. bdmarsh

    Joined: Dec 1969


    Shipping company mistake?

    In the US the delivery company had to hold on to them until the targeted day. Either this instruction was missed, or the delivery company in the UK doesn't do targeted deliveries.

    Either way, pretty minor issue compared with shipping delays.

  1. testudo

    Joined: Dec 1969



    This just goes to show you the stupidity of some people. Seriously, people re-arranged their schedules to be on-site to receive their gizmo in the mail? Man, talk about needing to re-think one's priorities. Here's an idea: Just go down to the local Apple store and stand in line like the other lemmings and buy it off the shelf...

  1. qazwart

    Joined: Dec 1969


    comment title

    "I think it's a marketing mistake," an affected person says. "I think it has damaged Apple's reputation for quality. They have not done what they said they would do. They said they would deliver on the 28th."

    So, Apple ships something BEFORE the deadline and it's "damaged Apple's reputation for quality"? Can someone explains how this worked? Would people be happier if the iPads shipped a week or two after the deadline? Would that have hurt Apple's reputation less?

    I can understand people being upset. They arranged to be home on Friday to get their iPods, and they found a note on their door on Thursday saying "Sorry, we missed you!". Now, these people have to drive down to TNT's local office to pick up their iPads, or wait for it to be redelivered. Either one involves calling up TNT and being placed on hold.

    I can imagine people being a bit upset, but how does this affect how people view Apple's reputation for quality?

  1. Jonathan-Tanya

    Joined: Dec 1969


    Next time take the whole week off

    In the UK they get tons more vacation days than we do in the U.S.....the story is almost funny from that perspective, they all took the wrong day off from work?

    I bought an iPad, I didn't take a day off from work.

    But imagine I have this luxury of taking a day off from work to receive a package....only the day before I'm to get that day off, I find that they've attempted a delivery and I wasn't home.

    hmmmm.....practicing a bit of empathy here...hmmmm, yep, I can see how that would spoil the day off.

    OK, now I have to get back to work before my masters beat me down. later.

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