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Mercedes Benz equipping dealers with iPads

updated 08:55 pm EDT, Tue May 25, 2010

Tablet will minimize time spent in buildings

Mercedes Benz is reportedly equipping many of its dealers with iPads, according to a Wall Street Journal report. The pilot program aims to reduce the amount of time spent in buildings, as salespeople corral potential customers inside to enter information into desktop computers.

The plan centers around a dedicated iPad app that allows dealers to enter a VIN to bring up special pricing information or potential rebates. The interface can also be used to enter personal information to determine credit information for loans.

"We wanted to bring the mobile revolution into the dealership," Mercedes Benz VP of marketing Andreas Hinrichs told WSJ in an interview. "The iPad is consumer centric but there is a business side to it as well."

The device will also enable dealers to enter information involving the condition of leased cars, rather than using a pencil and reentering information into a desktop computer as vehicles are returned.

"Now I can do it all right in front of the customer and it just gives us more of a sense of credibility," said dealership owner Bernie Moreno.




by MacNN Staff

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Comments

  1. DanielSw

    Joined: Dec 1969

    +6

    Apple has an important lead here

    No one was buying or even thinking about tablets until the iPad. But the iPad is more than just a tablet, and the competition seems to think that all it has to do is come out with something that sorta looks like what Apple is doing, thinking that they'll hop a ride on the gravy train.

    The iPad is first in its new category, and it's got class--enough to start attracting some serious customers in a variety of areas.

    Apple's second "punch" is the new iPhone. We'll soon find out how Apple will maintain its lead.

    Comment buried. Show
  1. ilovestevejobs

    Joined: Dec 1969

    -12

    Re:DanielSw

    Hmm someones been in a cave for too long.

    Tablet computers have been used in all types of industries from hospitals to construction. They are actually more versatile than this POS that apple made

  1. DMann

    Joined: Dec 1969

    +9

    Cave Tablets

    Yes, the Tablets which have been available up until the iPad have all been POSs - kluncky, awkward, bulky, sluggish, unresponsive, buggy, and primitive. Been there, done that - the iPad beats previous Tablets hands down in terms of getting the job done with ease, speed, and simplicity. The iPad happens to be more versatile than you may think it is. What it does, it does extremely well - much better than the relics which precede it.

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