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Survey: 30% of customers held off on netbooks to buy an iPad

updated 09:45 pm EDT, Tue May 25, 2010

Potential impact still unclear

Apple's iPad may be having a significant impact on the netbook market, according to a Retrevo study. The company recently surveyed people who were considering buying an iPad or netbook. Nearly a third of respondents claimed to have bought an iPad after holding off on a netbook purchase after Apple's tablet was announced in January.

The survey also suggests that 40 percent waited for the iPad to come out but eventually purchased a netbook, while 30 percent claimed the tablet did not delay them from buying a netbook.

Retrevo also researched current trends now that the iPad has been on the market for a short time. Of customers looking to buy an iPad or netbook, 78 percent of the respondents are "leaning toward" an iPad. Aside from the iPad numbers, 65 percent chose a full-size notebook over a netbook.

Separate reports suggest that Apple is already producing between 1 and 1.5 million iPads every month, with the potential to ramp up manufacturing to reach 2.5 million units if necessary. Morgan Stanley analyst Katy Huberty recently corroborated the Retrevo study's conclusions, claiming that the iPad has already caused the netbook market to collapse. Other research groups, such as iSuppli, expect the netbook market to grow despite the accelerating pace of iPad sales.

Editor's note: Although the Retrevo survey gathered information from over 1,000 Internet users in the US market, the study does not necessarily reflect the wider market. Current studies lack complete sales numbers from the second quarter of the year.




by MacNN Staff

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Comments

  1. iphonerulez

    Joined: Dec 1969

    0

    If the figures are true I'm certainly glad

    that the iPad will be responsible for taking a fair amount of Windows licenses out of circulation. Every little bit helps remove some of Microsoft's hold over the everyday computer user and opens up a greater possibility of them becoming long-term Apple product users if they enjoy the iPad user experience. Apple being first out with a good product in a relatively virgin consumer tablet segment is giving Apple a huge edge in mindshare. Apple really caught the rest of the industry napping. Sweet. I hope it goes as far as iPad - 5,000,000 units and competition - 0 units.

  1. iphonerulez

    Joined: Dec 1969

    -1

    If the figures are true I'm certainly glad

    that the iPad will be responsible for taking a fair amount of Windows licenses out of circulation. Every little bit helps remove some of Microsoft's hold over the everyday computer user and opens up a greater possibility of them becoming long-term Apple product users if they enjoy the iPad user experience. Apple being first out with a good product in a relatively virgin consumer tablet segment is giving Apple a huge edge in mindshare. Apple really caught the rest of the industry napping. Sweet. I hope it goes as far as iPad - 5,000,000 units and competition - 0 units.

  1. testudo

    Joined: Dec 1969

    +1

    Re: If the figures

    Every little bit helps remove some of Microsoft's hold over the everyday computer user and opens up a greater possibility of them becoming long-term Apple product users if they enjoy the iPad user experience.

    So they change from being under Microsoft's hold to Apple's hold?

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