updated 11:55 am EDT, Fri May 21, 2010
Last TV ads date back to October
Apple now appears to have completely dropped its "Get a Mac" advertising campaign. The company's dedicated webpage now redirects to a revamped "Why You'll Love a Mac" section, claiming the superiority of Macs in areas like hardware, software and protection against viruses. As with Get a Mac, the replacement situates itself in opposition to the Windows PC market.
New Get a Mac TV ads have not aired in some time, the last ones having premiered in October of last year. The series starred actors Justin Long and John Hodgman as "Mac" and "PC," inevitably setting up PC as flawed. Long himself recently hinted that the campaign would be coming to an end, despite his willingness to continue.
Why Apple would kill the campaign in unclear, since it has been one of the company's most successful marketing efforts. The business may simply want to reinvigorate its public image, a common strategy amongst major corporations. CEO Steve Jobs, however, has indicated that Apple is focusing on the iPhone OS for WWDC, and that it now believes it is in the "mobile era." The iPad and the iPhone are expected to dominate much of the company's promotion focus this year.