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Android catching up to iPhone in web traffic

updated 07:25 pm EDT, Thu May 20, 2010

Google mobile OS achieves 77% growth from March

Amid the flurry of coverage surrounding Google's Android 2.2 announcement, the search giant's mobile OS appears to be catching up to the iPhone in web traffic, according to numbers gathered by the ad network Millennial Media. Although the iPhone still dominates the smartphone mix, representing 62 percent of all ad impressions in the month of April, Android now sits at the third spot with 10 percent of the overall impression share.

White Apple's mobile platform showed an 8 percent decline in ad impressions month-over-month, Android achieved an impressive 77 percent gain in the same time period. Android impressions grew by an impressive 282 percent just since January.

Google's mobile OS also helped boost certain smartphone makers, pushing HTC into the top five with a 2.5 percent increase in ad impressions from the previous month. All Android devices, even aging models such as the G1 and MyTouch, showed an increase in ad impressions.

Despite Google's decreasing emphasis on its own Nexus One handset, the device jumped into the fourth spot among Millennial Media's list of the top 20 phones. The iPhone topped the list, with 25 percent of ad impressions, while the BlackBerry Curve fell into second place.

Millennial Media claims to have the largest reach of any mobile ad network, pushing ads to 83 percent of the entire US mobile audience. [via Wall Street Journal]

by MacNN Staff



  1. phpmaven

    Joined: Dec 1969


    Misleading stat

    Since Android runs on many different devices, this is not a fair comparison. Select one of the phones that runs Android and then compare that one to the iPhone.

  1. tfmeehan

    Joined: Dec 1969


    Ahhh, that good ol' AntiApple bias...

    According to the headline "Android catching up to iPhone in web traffic"
    you'd naturally think Android was nipping at iPhones heels, but 62% vs 10%? C'mon on.

    Android is making great strides and iPhone did slip but apparently the article left out this little tidbit from Millenial Media's report--

    "...Clearly the Android is seeing impressive growth in terms of ad impressions and even sales. That being said, it still seems to be way behind the iPhone and needs a lot more ad impressions and use to even come close to what the Apple device is seeing..."

    But that wouldn't sound nearly as good given the recent tumult.

  1. macnixer

    Joined: Dec 1969



    tfmeehan and phpmaven +1 to you guys.

    Looks like the writer is really bad at maths. Even my 9 year old can tell that 10% is waaaaaay less than 60%.

  1. Jonathan-Tanya

    Joined: Dec 1969



    Whatever dude

  1. Noflshnoandroidnowindows

    Joined: Dec 1969


    Android catching up to iPhone in web traffic

    Your misleading headline and slanted report are reasons not to trust electroncrapola for accurate info about Apple.

  1. IxOsX

    Joined: Dec 1969


    Android Vs iPhone

    Android is a very good Mobile OS, when correctly integrated with the hardware. Only someone that does not have tried can say the opposite. I also like very much my iPhone. Best two OS for mobile devices, so does not surprise me the Android web traffic growth. And I believe it gonna grow more in the future, is also my believe, without passions, that iPhone and Android will have web traffics very similar in a near future. So that study does not surprise me.

  1. facebook_James

    Via Facebook

    Joined: May 2010


    Catching up... Are you serious?

    I think the Android ad is FAR from catching up to the iPhone, I mean that is a 50 point difference. I think this was either a misleading headline or one done on purpose to spark debate. Who knows?
    Increase Traffic

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