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Apple: Final Cut Pro to stay focused on professionals

updated 05:50 pm EDT, Wed May 19, 2010

Denies reports of 'prosumer' switch

Final Cut Pro will remain aimed at professionals, in spite of reports to the contrary, claims Apple spokesman Bill Evans. "Final Cut Pro is the first choice for professional video editors, and we've never been more excited about its future," according to Evans. "The next version of Final Cut is going to be awesome, and our pro customers are going to love it."

Apple was yesterday rumored to have told Final Cut developers to change their focus, and direct Pro features towards people upgrading from Final Cut Express, which is meant for "prosumers" and other people with less demanding tasks. The worry was that the shift would come at the expense of working editors, for whom Final Cut Studio -- a suite which includes Pro -- is a standard comparable to Sony Vegas or Avid Media Composer. At the low end of the scale Apple offers iMovie, a tool for casual video editing bundled with iLife.

by MacNN Staff



  1. 2112

    Joined: Dec 1969


    glad to hear this

    as imovie is total c*** for doing anything serious, as both a sound editor & partial picture editor for the last 20yrs FCP should not be dumbed down, only approved upon and hopefully bumped to 64bit.

  1. Spacemoose

    Joined: Dec 1969


    That's not what was said...

    Apple didn't say Final Cut was to "stay focussed on professionals". Apple said that professionals would love it.

    There's a difference there.

  1. Feathers

    Joined: Dec 1969



    Come on, Vegas isn't in the same league as FCP or AVID! Who writes this stuff? The anonymous cabal of "MacNN Staff". Sheesh!

  1. ASIMO

    Joined: Dec 1969


    Right on, Feathers!

    Said "MacNN Staff" can stick a feather in it!

  1. ASIMO

    Joined: Dec 1969


    Whoa, just noticed the "Joined" date.

    May 2002. Damn, eight+ years already.

    Feathers, you're ancient.

  1. byRyan

    Joined: Dec 1969


    I wonder...

    I wonder how long I've been around here?

    And I wish they would stop teasing us and release this software already - I was hoping for an NAB announcement, but I know thats old school thinking... apple doesn't care what everyone else is doing!!

    Normally I wouldn't mind, but thanks to corporate budgets and purchase orders, I have to either wait it out, or buy FCP7 just so I can get After Effects CS5 - have to bundle all purchases :(

  1. tightzeit

    Joined: Dec 1969


    Vegas is great

    Feathers & ASIMO, I don't know what you do for a living, but Vegas is a excellent app with it's own set of strengths and weaknesses, just like every NLE out there. I'm looking forward to the next version of FCS as it will hopefully catch up to everyone else out there, most of all finally address the lack of 64bit and vastly improve it's media management.

    Vegas supports 4K (FCP doesn't), it has superior in-application audio editing, 32 bit fp precision for in-app colour correction, real time previews, 64 bit support, Blu-Ray authoring direct from the timeline, these are all useful things that FC can't do. The full list is quite extensive. Of course you need Windoze which is a deal breaker for me, but it's a very powerful, stable application suite from my understanding.

    The media round trips from FCP to other Apps (such as Color) is still buggy and problematic if you don't prepare and then do things in a very specific way.

    Don't get me wrong though, I use FCS and love it, I'm just saying that I think your appraisal isn't on the ball.

    Final Cut has a ways to go just to catch up to Vegas, PPro and Avid Media Composer, which is why many in the field are considering a change. But rumours are that there are significant changes and upgrades to entire suite, I hope they've listened to the Proapp community and are getting everything in order.

  1. 11211

    Joined: Dec 1969


    Highly suspect rumor to begin with

    I didn't buy that for a minute, it seemed very vague and speculative. And remember "Final Cut Extreme" from a couple of years ago, the high end version of the software that was going to one-up Avid Adrenaline? Complete BS as well.

    Apple has been spinning its wheels with fcp for the past 3-4 years. It's amusing to watch the years go by with no mention of a 64-bit version of the software while Adobe already has converted their suite, but I don't think anyone outside the company knows what Apple's plans are right now. They may just continue to stall as they focus on the iPhone.

  1. whackjob

    Joined: Dec 1969


    They effed up Aperture

    By adding iPhoto features and direct ink to it.
    As a pro, i really don't need iPhoto users being the focus group of Apple's pro apps.

  1. coffeetime

    Joined: Dec 1969


    On the bright side...

    Apple is not as crazy as Adobe's frequent's update. CS5 could have been a CS4 updates.

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