updated 05:50 pm EDT, Wed May 19, 2010
Denies reports of 'prosumer' switch
Final Cut Pro will remain aimed at professionals, in spite of reports to the contrary, claims Apple spokesman Bill Evans. "Final Cut Pro is the first choice for professional video editors, and we've never been more excited about its future," according to Evans. "The next version of Final Cut is going to be awesome, and our pro customers are going to love it."
Apple was yesterday rumored to have told Final Cut developers to change their focus, and direct Pro features towards people upgrading from Final Cut Express, which is meant for "prosumers" and other people with less demanding tasks. The worry was that the shift would come at the expense of working editors, for whom Final Cut Studio -- a suite which includes Pro -- is a standard comparable to Sony Vegas or Avid Media Composer. At the low end of the scale Apple offers iMovie, a tool for casual video editing bundled with iLife.