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Google Storage to take on Amazon S3?

updated 04:05 pm EDT, Tue May 18, 2010

Google may give web, Android apps online storage

Google is about to launch its own cloud storage option in a bid to take on Amazon's S3, a new rumor may have revealed this afternoon. Google Storage, or GS for short, would let app developers host content either for themselves or for users online. The source for TechCrunch added that it would use a Google ID for secure downloads and let developers control storage remotely.

The service would enter a private beta as soon as the start of the Google I/O conference tomorrow and could even be designed to help developers switch from S3.

A service of the kind would target web apps but could also be used as an advantage for Android and Chrome OS apps, both of which are likely to draw heavily on cloud storage. Any implementation might not see Google Storage as a universal pool but could let developers use it as a common destination for their content, such as letting users send photos or other data directly to GS.

by MacNN Staff



  1. Zaren

    Joined: Dec 1969


    Hey, why not?

    They've already got the MAC address of my home's wireless network, maybe they can just let me access my own storage through the cloud!

  1. elroth

    Joined: Dec 1969



    Does anyone here trust Google to store their data and not mine it for personal information? Seems farfetched, but I wouldn't trust Google in any way.

  1. DiabloConQueso

    Joined: Dec 1969


    "Google GS?"

    The logo makes it look like "Google IO" to me. As in, "Input-Output" -- like the graphic in the logo of some sort of peripheral connection like USB.

  1. Makosuke

    Joined: Dec 1969


    It is I/O

    @DiabloConQueso, that logo *is* I/O--it's the logo for the Google I/O conference mentioned in the article.

    And at elroth, the article makes it sound a lot more like it's being pushed as a fast method of distributing app binaries or media or other content like that (particularly if it's being pushed at Google I/O), in which case data mining isn't really an issue at all. Not saying some people don't use Amazon S3 as personal backup, but that's not its primary target market at all. There's also the fact that, were I to use something like S3 for online backup, I'd CERTAINLY encrypt anything I put on it, and no matter how evil Google was I don't think they're going to be trying to crack encrypted archives to data mine them.

    All that said, I'm wary of any case of putting all my eggs in the same basket. Google does a very good job with most services, but the more things they add to their profile, the less inclined I am to use them. Not saying they're abusing their position now, but the bigger and broader you get, the more temptation grows, particularly when there's a management turnover or something.

    There's also interoperability (in the bad way) issues, like the recent Google Buzz dustup.

    Crack one service, you crack my life!

  1. testudo

    Joined: Dec 1969


    Re: question

    Does anyone here trust Google to store their data and not mine it for personal information? Seems farfetched, but I wouldn't trust Google in any way.

    I'm sorry, why would you trust or not trust Google not to data mine your info any more than any other company?

    But, truth be told, you probably would never know your data was being stored on Google or not. These types of services are all about apps storing content for you, be they web-based, mobile, or desktop apps, That's all done behind the scenes. These types of software rent/buy space from these large data warehouses and use web services and the like to read/write files.

    Between the two, would you rather your data being stored on the servers of a large corporate company with policies, lawyers, and all sorts of other things that make suing them a likely option, or on Fred Software's personal server, not really knowing where the server is, who has access, how secure the data is, etc, etc, etc?

    Of course, none of this will probably matter much in the iWorld. I'm sure Apple will probably come up with some reason why iPad apps, for example, can't share content with third party servers, and everything has to go through iTunes or .Mac.

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