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Final Cut being made prosumer-friendly?

updated 11:25 pm EDT, Tue May 18, 2010

Apple said to be eyeing a wider group of customers

Apple is allegedly refocusing its Final Cut Studio applications to appeal to a wider range of potential customers, including prosumers and advanced home users, a source has told AppleInsider. The shift is said to parallel Apple's changing customer base, which has continued to expand with consumers who fall somewhere in between casual users and professionals.

The unnamed source claims that within Apple's ranks, there has been a shift in leadership for the Final Cut development team. Randy Ubillos, the original lead developer behind Final Cut Pro, had left the pro-level project to spearhead the redesigned iMovie '08 and latest iMovie '09 revision.

Ubillos is now claimed to be back on the Final Cut Pro team and tasked with making the software attractive to prosumers. Final Cut Express, the scaled-back variant, now outsells the professional-level Pro version, a trend that has driven the company to expand the focus of Final Cut Studio.

Rumors suggest that Apple has purged its Final Cut team of many existing members, although several job postings for Pro Apps UI designers suggest the company is simply bringing in new talent as the software heads in a new direction.

Specific details regarding changes to the post-production suite, along with a time-frame for the transition, remain unknown. Steve Jobs recently suggested the next Final Cut Studio update will be "awesome," in a response to an e-mail sent by customer critical of the previous release.




by MacNN Staff

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Comments

  1. charlituna

    Joined: Dec 1969

    +2

    sure folks will freak

    and for no good reason. it is unlikely that Apple will reduce the potential of the package and lose all the production companies etc that use it. After all the hype they push about things like 9 out of the 10 documentary films up for an Oscar this year were done with FCS.

    it's likely they are redoing it for 64 bit etc. and creating a common interface like they are doing with ilife. and easier media movement like ilife.

    perhaps like in garageband and DVD studio pro they will have a basic mode and an advance mode. or they might scale down the package and use add on plug ins for advance features, with hopefully a master package where you can get everything at once. so like the basic for $500, the master for $1000

    with luck they will add Shake back into the mix. AND change DVD studio pro into a Media Studio with DVD, Blu-ray, itunes SD/HD/Extras and perhaps even youtube, facebook etc (which are being used more and more by big studios as marketing tools)

  1. Brad Bradley

    Joined: Dec 1969

    0

    I'm So Scared...

    This direction scares the c*** out of me... I have clients to satisfy. Maybe Avid is in my future...

  1. tortenteufel

    Joined: Dec 1969

    +9

    I thought

    the Express version of FC is for the prosumer.

  1. Ned Soltz

    Joined: Dec 1969

    -5

    Disappointed In MACNN

    Very disappointed that a site dedicated to true journalism will report unfounded and unvetted rumors as news. Shame on MACNN.

  1. Feathers

    Joined: Dec 1969

    +3

    Race to the bottom!

    This is exactly what happened to Hewlett-Packard. What was once a respected manufacturer of instrumentation for professionals, industry and researchers became a purveyor of cheap high-street crud. I've said it before but I looks more like a Carly Fiorina running Apple at the moment rather than an old-style Steve Jobs. Wretch!

  1. ebeyer

    Joined: Dec 1969

    +1

    iMovie 2010?

    Has there been any buzz about the next version of iMovie? As a regular user of iMovie 09, I've often lusted after what users of FCE can do and wonder to what extent the features of the two products will overlap in the future.

    EB

  1. chotty

    Joined: Dec 1969

    +5

    I'm sure

    Randy is a brilliant guy but - iMovie '08 & '09 are HORRIBLE!
    '06 HD was the last great version.

  1. jwdsail

    Joined: Dec 1969

    +2

    iMovie 06, FCE, and FCS...

    Agree w/ others that iMovie 06 was the best iMovie feature for feature we've seen. It's a shame Apple gutted it..

    Agree w/ thoughts that FCE is supposed to be the "Prosumer" FC product..

    Agree that if they do try to "make FCS more 'prosumer' friendly", that they should do it either via modules or basic/advanced tool sets/options/views.

    If Apple does make FCS more prosumer friendly, the one change I'd like to see would be for me to be able to use other macs for rendering/compressing w/o additional copies of FCS.. The addition of iTunes LP/Extras authoring support would be great to see as well.

    And, I won't hold my breath, but it'd be nice to see a prosumer Mac Mini Extreme w/ 2 pcie slots and 4 ram slots and an i7 to go along w/ a prosumer friendly FCS...

    but...

    I think it's far more likely this rumor is connected to a new FCE/iLife suite than anything else...

  1. testudo

    Joined: Dec 1969

    +1

    Re: sure folks will freak


    it's likely they are redoing it for 64 bit etc. and creating a common interface like they are doing with ilife. and easier media movement like ilife.


    Redoing it for 64 bit? I thought you just needed to set a compile flag?

    Oh, right, Final Cut pro is still in Carbon. Hmmm, maybe someone at Apple should have heeded the warnings from the last 5 years that Carbon was dead and updated their software years ago.

    it is unlikely that Apple will reduce the potential of the package and lose all the production companies etc that use it.

    Um, this is Apple. Nothing they do or don't do is 'unlikely'. It might be unexpected. But that's different.

    Of course, why would they need to dumb-down FCS. Isn't Final Cut Express meant for the prosumer and consumer market? Maybe that's where the other parts are going.

  1. DoctorGonzo

    Joined: Dec 1969

    +2

    Remember Shake?

    "it is unlikely that Apple will reduce the potential of the package and lose all the production companies etc that use it."

    Like when they bought Shake, updated it, then killed it off in the span of Absolutely No Time At All?

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