updated 01:05 pm EDT, Mon May 17, 2010
Sales only expected to pick up in June
The iPad version of GQ has only seen a little over 365 downloads so far, says VP and publisher Pete Hunsinger. All of these are associated with a December 2009 "Men of the Year" issue, though people can now get more recent releases, which may be selling better. At a cost of $2.99 per download, initial app sales are said to have been worth only $1,091.35 plus advertising to GQ publisher Condé Nast, minus Apple's 30 percent cut of app revenue.
Hunsinger defends the iPad edition, claiming that it costs "nothing extra," given that there are no printing or shipping costs. The iPad app is $2 less than the print edition, and GQ is also charging just $2 for back issues. The VP says he expects the iPad to eventually become a "major component" of circulation; one boost is anticipated with the June issue, which will feature Australian supermodel Miranda Kerr.
Condé Nast's success or failure may be a bellwether for the iPad, which some companies are thought to be holding up as a savior of the newspaper and magazine industries. The publisher is known to be working on iPad versions of several other magazines, namely Glamour, The New Yorker, Vanity Fair and Wired. More magazines may be converted in time for the fall.