updated 01:00 pm EDT, Thu May 13, 2010
Claims iPhone focus is part of 'normal cycle'
People shouldn't panic at the absence of Mac categories at this year's 2010 Apple Design Awards, says Steve Jobs. In an e-mail, the CEO explains that Apple is "focusing primarily (though not exclusively) on iPhone OS" for WWDC 2010. "Maybe next year we will focus primarily on the Mac. Just the normal cycle of things. No hidden meaning here," the message concludes.
Concern has been expressed that with the iPhone now representing a dominant portion of the company's revenue, and the iPad on the rise, Apple may be interested in de-emphasizing Macs. Jobs has also referred to the industry as being in the "mobile era," rather than one of "PCs and mice." The e-mail could suggest though that Mac OS X 10.7 will indeed be a focus of WWDC 2011, as has been rumored.