updated 06:40 pm EDT, Wed May 12, 2010
Customers impressed by service, checkout
Apple has achieved the top spot in yet another Consumer Reports ranking, with the company's retail outlets considered the best place to buy a cellphone. Despite the lack of selection and relatively high price of the iPhone, respondents to the survey gave Apple Stores an average score of 86 out of 100.
Customers considered Apple's brick-and-mortar locations to be providers of top-notch service. The stores also achieved high marks for activation and checkout.
US Cellular fell right behind Apple, despite average scores in every category except service. Big-box retailers such as Costco and Walmart achieved the highest scores for price, while AT&T's retail locations were considered to have the worst prices.
Apple typically performs very well in Consumer Reports surveys, including customer support comparisons. The iPhone and MacBooks have also topped the ranks in their respective device categories. Interestingly enough, AT&T has been considered the worst carrier in a survey of the largest providers in the US. [via Fortune]