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Apple leads Consumer Reports ranks for cellphone stores

updated 06:40 pm EDT, Wed May 12, 2010

Customers impressed by service, checkout

Apple has achieved the top spot in yet another Consumer Reports ranking, with the company's retail outlets considered the best place to buy a cellphone. Despite the lack of selection and relatively high price of the iPhone, respondents to the survey gave Apple Stores an average score of 86 out of 100.

Customers considered Apple's brick-and-mortar locations to be providers of top-notch service. The stores also achieved high marks for activation and checkout.

US Cellular fell right behind Apple, despite average scores in every category except service. Big-box retailers such as Costco and Walmart achieved the highest scores for price, while AT&T's retail locations were considered to have the worst prices.

Apple typically performs very well in Consumer Reports surveys, including customer support comparisons. The iPhone and MacBooks have also topped the ranks in their respective device categories. Interestingly enough, AT&T has been considered the worst carrier in a survey of the largest providers in the US. [via Fortune]




by MacNN Staff

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Comments

  1. ilovestevejobs

    Joined: Dec 1969

    +2

    It would be interesting

    what the true numbers are if they didn't ask the fanboys.

    I would say 20/100 :)

  1. testudo

    Joined: Dec 1969

    0

    score

    Apple has achieved the top spot in yet another Consumer Reports ranking, with the company's retail outlets considered the best place to buy a cellphone.

    Well, considering the people who use the Apple store to buy a cell phone already know what they want, since they only sell one thing, it certainly helps make the shopping experience easier.

    Customers considered Apple's brick-and-mortar locations to be providers of top-notch service. The stores also achieved high marks for activation and checkout.

    I still can't see how anyone see's Apple's checkout system as being good. I needed a new battery for my MBP (an older model, you know, one where you can change your own battery, you don't need to make an appointment and take it in to get it replaced). So I go in, find the battery, then waste time wandering the store looking for a person in the right colored shirt (like anyone knows what any of the colors mean, except the geeks, of course, who also understand the color schemes of Star Trek uniforms) who either isn't busy or looks like they won't be busy for much longer. And while they can do this right where you're standing, if you actually want a receipt, they still have to go to a counter to get the printed receipt. Or a bag. Or they still need to walk over someplace to set a couple of items on a table to finish the check-out.

    Yeah, that's so much better than just taking it to a counter that says "Check-out".

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