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Verizon gearing up iPhone ad campaign?

updated 11:55 am EDT, Tue May 11, 2010

Verizon iPhone plans get credibility

Verizon is preparing to advertise the iPhone, a potentially significant rumor asserted today. Landor Associates, which normally handles much of Verizon's marketing, is reportedly developing a campaign that would promote the next-generation iPhone in time for its launch. The precise timing of the campaign start wasn't identified by the tipster.

As Apple often has tight control over TV ads through its agency TBWA/Chiat/Day, CrunchGear notes Landor would most likely handle the marketing in other areas. It's not uncommon for iPhone carriers to handle some of their own print and retail advertising for the handset, although Apple often has some say over how the handset is presented. For example, the phone often can't be shown alongside other devices.

It's speculated that the campaign could be timed for a late summer launch that would back intensifying rumors of an iPhone for Verizon's network, but doubts still surround whether or not this timing would be the case. Another prominent report had production of a CDMA iPhone only beginning in the fall and could leave any possible launch until late fall or early 2011.

Apple's exclusivity deal with AT&T may also have stricter limits around when the iPhone can reach other US carriers. It had originally been locked to 2012 but may have changed through intervening years as negotiations for new releases changed the terms.

by MacNN Staff



  1. Indyd

    Joined: Dec 1969


    Why CDMA?

    Why bother with any CDMA phone at this point, while being limited is cities where it can operate LTE (4G - not based on Wimax) will be the standard and roll out happens to be on Verizon by the end of this year.
    Funny LTE needs the new micro SIM cards to function (plus access to a new band width), too bad no one here has them yet. (joke)
    So a new phone running on LTE is not as big a leap as a CDMA phone would be based on other purely outside observations.

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