Phocus 2.5 adds support for 150+ cameras
updated 04:50 pm EDT, Tue May 11, 2010
Also extends compatibility to non-RAW files
Camera maker Hasselblad has announced Phocus 2.5, a future update to the company's photo editing tool. The program handles tasks like white balance, shadow/highlight adjustment and lens correction, for instance by removing moiré patterns and image distortion. The v2.5 update primarily adds RAW support for over 150 non-Hasselblad cameras, from companies such as Canon, Nikon, Leica, Sony, Fuji and Olympus.
The software now also supports images from Leaf backs, and several non-RAW formats, including JPEG, TIFF, DNG and PNG. The latter is meant to enable Phocus compatibility with all of a photographer's cameras, rather than just medium format models. Hasselblad adds that the Mac v2.5 software makes use of Mac OS X's built-in camera support architecture, although tethered shooting is impossible.
Other changes are said to improve image quality and workflow, such as with support for Aperture and Lightroom keywords. Phocus is a free download from the Hasselblad website, and on Macs requires Mac OS X 10.5 and 2GB of memory. The v2.5 update should become available on May 19th.
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Joined: Aug 2001
Availability?
Is Phocus only available for owners of Hasselblad backs, or will it be available as a standalone product now that it supports other cameras?
Hasselblad's website only has info about Phocus 2.0 currently, and there's no pricing info mentioned anywhere, so I'm thinking the former. Would sure be nice if it were available for free of course, though I somehow doubt that.