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Jobs responds to complaints about international iPad prices

updated 12:15 pm EDT, Mon May 10, 2010

Blames German prices on local government


Apple CEO Steve Jobs has been busy defending the company against accusations of high international iPad prices, reports mention. While US iPads can cost as little as $499, foreign ones may be substantially more expensive, namely in Germany and the United Kingdom. Regarding the UK, Jobs is said to be offering the same explanation across multiple e-mails.

"Please educate yourself," the response reads. "UK prices must by law include VAT, which is around 18%. US prices do not include tax." Standard VAT is actually 17.5 percent, making the 16GB Wi-Fi iPad roughly £365 before tax. This is still, however, about $40 more than the equivalent US cost, which may be attributable to Apple offsetting the expense of operating in the UK.

Jobs is more aggressive in terms of Germany, which has the highest prices of any country in Europe, even after taxes. "Blame your government. Germany just added a new copyright levy for computers," the CEO writes. German prices are noted elsewhere to be €15 higher, because of the iPad's classification as a "PC without burner" under levies.




by MacNN Staff

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Comments

  1. Bobfozz

    Fresh-Faced Recruit

    Joined: Jul 2008

    -1

    When will the bitchers get it?

    Jobs has offered an explanation for higher iPAD prices for those who are too lazy to do their homework.

    I've dealt with Great Britain in the publishing business, what a screwed up country! France is worse when it comes to electronic devices. Germany is expected to bail out the profligates in Greece (many of whom retire EARLY or pay no taxes), Spain, Italy, and Portugal.

    Buy a netbook!!!! Oh, they're not cool... then pay the price and complain to your regulators.

    OK, I'll go easy. Most of you are fine, but websites like Tech Crunch and others do not help their readers, they only try to stir them up. I've quit believing in anything Tech Crunch says. Look how the press and the congress is getting all worked up about Facebook privacy. users I have talked to DO NOT CARE!

  1. sammaffei

    Fresh-Faced Recruit

    Joined: Sep 2004

    0

    Would it be cheaper...

    to buy one on eBay and get it shipped to you? No? Then shut up whiners.

  1. iphonerulez

    Fresh-Faced Recruit

    Joined: Nov 2008

    +3

    Why does Steve Jobs constantly have to

    defend his company against the complainers? It's not really going to change their attitudes very much. Is Apple really doing price-gouging? It's such a high-profile company that it would really stand out if it was illegal. I wonder if all companies have to deal with this sort of nonsense. Maybe it's a good thing. If the products weren't in demand, I guess nobody would care and just go buy something else. It's rather strange, though, that the people in those countries don't even know their own government's import taxes.

    Comment buried. Show
  1. Paul Huang

    Dedicated MacNNer

    Joined: Sep 1999

    -10

    P-I-G-S

    Don't forget the pigs.

    Portugal, Italy, Germany, and Spain.

  1. Teq

    Fresh-Faced Recruit

    Joined: Mar 2010

    -1

    P-I-I-G-S

    get your facts straight mate
    Portugal, Italy, Ireland, Greece and Spain
    http://upload.wikimedia.org/wikipedia/commons/a/ae/PIGSmap.svg

  1. facebook_Daniel

    Via Facebook

    Joined: May 2010

    -8

    EU = Ewwwww

    Citizens of the US ought to really consider that taxes of this nature are very likely in the near future. Recent talk in the Obama administration of introducing a VAT has been persistent.

  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

    -8

    wow

    Someone at Apple really needs to find something new for Jobs to do. Answering emails just makes people wonder if he's just sitting back and relaxing all day.

    What's next? Getting on MacNN to tell me how my logic is wrong?

  1. bdmarsh

    Fresh-Faced Recruit

    Joined: Feb 2006

    0

    re: testudo

    there is a team of people filtering Mr. Jobs email (Same for Bill Gates and Steve Ballmer), and while some do get his personal attention, when there are multiple emails going out for the same issue, someone else will be taking his one response, and sending it on to other similar questions.

  1. danviento

    Fresh-Faced Recruit

    Joined: Dec 2005

    -5

    Ditto's to VAT doi's

    It's the VAT, stupid! Amazing how quickly people across the pond got used to that "hidden" tax. God help us when it's instituted here.

  1. Feathers

    Grizzled Veteran

    Joined: Oct 1999

    -2

    It's not only the VAT, stupid!

    This is yet another example of people drinking the Jobs Koolaid. The VAT situation is well understood by those who live in countries where goods are subject to VAT. The fact is that in addition to the VAT levied on Apple products, Apple are charging 10-15% more than in the U.S.A. notwithstanding that the goods travel a shorter distance to Europe from China than they do to the U.S.A. Don't assume that everyone outside of the U.S.A. is a stupid as those who reside within it and incapable of making a fully informed and rather simple percentage calculation. Apple are charging more for their products outside the U.S.A. irrespective of the additional VAT levies. In this instance, Steve Jobs is simply a liar.

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