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Confirmed: iPhone stealing market share from BlackBerry

updated 11:50 am EDT, Fri May 7, 2010

IDC says Apple gaining at RIM's expense

Apple's record first quarter gave it an equally dramatic surge in smartphone market share that came at the expense of the BlackBerry, according to new IDC data. Shipping 8.75 million iPhones was enough to see its share jump from just 10.9 percent a year ago to 16.1 percent today. Apple also saw the largest growth in sheer units as it moved 131.6 percent more phones year over year.

Most of the gains came directly at the expense of RIM. Although it shipped the most BlackBerries ever, its more modest gain compared to a year ago cost it a point and a half as it fell to 19.4 percent. Nokia was still the leader as its share was flat at 39.3 percent, but its 21.5 million units are likely exaggerated as it counted Booklet 3G netbooks as part of its figures.

Those making gains outside of Apple were the smaller players. The decision to largely drop Windows Mobile for Android helped both HTC and Motorola as they moved up to 4.8 and 4.2 percent each in the smartphone arena.

Researchers at IDC noted that smartphone sales grew twice as quickly as regular phones during the period and thus that it would take much more rapid growth to move ahead. HTC and Motorola have both been seen as having good prospects due to their Android emphasis, while Nokia is being warned that it might lose share if the N8 and Symbian^3 aren't compelling enough to stop users from switching away to the iPhone or other rival platforms.

by MacNN Staff



  1. slapppy

    Joined: Dec 1969


    No way

    No way that Apple will catch up. RIM just needs to continue its "buy one POS and get one POS FREE". Better yet to extend that lead forever, do a "buy one POS and get two POS FREE". There you go. RIM will always be on the lead.

  1. iphonerulez

    Joined: Dec 1969


    I think RIM would be stopped dead in its tracks

    if the iPhone were available on Verizon. There's only so much BOGOPOS that the consumer will take. Just to have spare smartphones sitting around isn't going to do much good. Sales for the iPhone would explode on Verizon and many consumers would just drop the BlackBerry like a hot potato. Verizon would be pushing the iPhone above all others in order to jack AT&T users.

  1. WillieLee

    Joined: Dec 1969


    comment title

    RIM saw a one-time inventory adjustment that led to lower shipments last quarter. Next quarter they will show an increase in market share that will not garner such a dramatic headline from Electronista. As for the idea that RIM would be stopped dead if the iPhone was sold on Verizon, why does RIM continue to sell on AT&T? Or the other carriers that offer both phones?

  1. luckyday

    Joined: Dec 1969


    Holy c***!

    No way! These articles are getting dumber and dumber. Unless Apple's user base is coming from only users new to the smartphone game, they have to come from somewhere. And unless RIM wakes up and puts some effort unto UI, this will continue to happen.

  1. Jonathan-Tanya

    Joined: Dec 1969


    p.s. about blackberry

    I agree it makes no sense that blackberry, despite having bought a webkit browser "maker" software hosue, is, seemingly endlessly dragging its feet bringing the blackberry to any kind of modern web experience.

    So its amazing, in spite of that incompetence....that they aren't doing worse.

    But they aren't because in some ways, apple's strategy in the U.S. is crippled by at&t. No other way around it...the largest growth in the U.S. is in the prepaid market. I didn't say the largest existing installed base, but the current area for growth is in prepaid.

    Android and Blackberry are both strategizing across the spectrum from the most expensive devices, HTC EVO 4G (for example) all the way down to the prepaid market (Blackberry Curve 8320 coming to Virgin Mobile prepaid later this month, Kyocera Zio (android) coming to cricket in June).

    Apple hasn't gone down market (predictable, they will cede the entire market to other companies AS ALWAYS). - and they haven't even left at&t.

    Are they minting money? yes. Will it cost them market share? Of course. Do they care? Probably not.

    Do we care? I think we do. We'll be talking market share ad naseum for the next 5 years probably. At some point the talk will turn bitter....

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