AAPL Stock: 118.03 ( -0.85 )

Printed from

Nintendo sees DS and Wii sales drop, but no iPad effect

updated 09:30 am EDT, Thu May 6, 2010

Nintendo thinks iPad can coexist with its lineup

Nintendo on Thursday reported a rare downturn in the number of consoles it sold over its just-ended fiscal year. The company sold 13 percent fewer DS handhelds, falling to 27.1 million, and saw the Wii drop even faster by 20.8 percent to 20.5 million consoles. Its profit also dropped for the first time since 2004, sinking 36 percent to just over $3.8 billion.

The company didn't explain the drop but was optimistic it could recover at least its handheld sales on the back of the 3DS, which should get its formal unveiling at E3 next month. It hopes for DS sales to jump back to 30 million units over the course of its current fiscal year. Wii sales in the US may be given an at least temporary boost by the black Wii bundle coming out this Sunday.

Some of the drop over the past year is known to have come from the effect of the iPod touch and, to a lesser extent, the iPhone. Games for Apple's platform have been taking revenue share from Nintendo as gamers opt for the newer platform, which is technically more advanced but also offers considerably less expensive games even with the same prices.

More immediate rivals Microsoft and Sony had significantly improved sales this year but rarely did so at Nintendo's expense.

The company doesn't, however, expect the iPad to have a detrimental effect to its sales. The company's US president Reggie Fils-Aime told CNBC in an interview this week (below) that the company as of April has had the best four-month opening to a calendar year for the DS since it was launched in late 2004. He didn't see the $499 Apple tablet and the $170 DSi having significant overlap and believed that both companies could "succeed at the same time."

by MacNN Staff



  1. facebook_Antonio

    Via Facebook

    Joined: May 2010


    comment title

    Hmm tal vez mas gente prefiera el PS 3 o el X-box

  1. rjdude

    Joined: Dec 1969


    Maybe it's not the iPad

    but you ignored the iPod Touch effect. I took my 4 yr old nephew to the doctor last week and in the waiting room was another 4 yr old with an iPod Touch gaming away while waiting to see the doctor. A few years ago, that would have been the DS in his hands. Ouch.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented