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Warner CEO teases Apple music streaming plans

updated 12:00 pm EDT, Thu May 6, 2010

Describes Lala as 'really interesting technology'

The CEO of Warner Music, Edgar Bronfman Jr., has refused to confirm or deny Apple interests in a streaming music service. Speaking during a Wednesday financial call, the executive dodged any direct answers about Apple plans. "Apple is not currently a retailer involved in an access or subscription model," he commented. "I'd probably like not to speculate on what Apple's plans are -- it's really interesting technology that it acquired in the Lala acquisition. That's a question that Apple management should answer."

Lala's primary focus is on streaming music via the web, and so Apple is widely believed to be developing a similar service with its own branding. Most sources have suggested the ability to stream any content a person has already bought through the iTunes Store. The company could alternately provide monthly subscriptions, but CEO Steve Jobs has argued against the concept in the past.

As a side-note in Wednesday's call, Bronfman added that "the flight to iTunes and iPhone continues," with Apple showing itself to be "the most adept software and hardware manufacturer out there in delivering content to consumers in a seamless and very attractive consumer experience." The CEO also suggested that Warner will not oppose Apple too strongly in the future. "No one's gotten very rich betting against Steve Jobs -- and I don't want to be the first to do it."

by MacNN Staff



  1. nowwhatareyoulookingat

    Joined: Dec 1969


    We'll let Apple stream our music

    Once Apple transfers only 3/4 of their cash reserves to us...

  1. boris_cleto

    Joined: Dec 1969


    Hey Bronfman.....

    What's it like being the CEO of a dying company?

  1. ZinkDifferent

    Joined: Dec 1969


    Dumb Headline

    ... As usual from MacNN.

    Bronfman doesn't 'tease' - he categorically denies.

    What does constitute 'news' is that Bronfman is hoping for media amnesia when he claims he doesn't want to be the first to bet against Steve Jobs, and that no one wins fighting Apple. He would know, as a year ago he has done both, and lost big time still (how's that threat to not renew the iTunes contracts coming along, Edgar..?)

    If anything, Bronfman now knows his place, and responds in a much humbler fashion when the subject comes to Apple. Oh, and the humiliation is far from over, as Bronfman tries to justify raising prices by 30 cents, and netting 70% reduced sales of those same higher priced songs. We'll still see prices come back down to 99 cents, where they ought to be, after the music industry learned their lesson.

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