toggle

AAPL Stock: 119 ( + 1.4 )

Printed from http://www.macnn.com

Antitrust probe to involve iAd as well?

updated 11:10 am EDT, Tue May 4, 2010

Blocks on analytics earn ire of ad industry

The FTC and Department of Justice are interested in more than just tool restrictions when it comes to possible antitrust charges against Apple, says the Wall Street Journal. Again quoting "people familiar with the situation," the newspaper says that a probe could also look into iAd, Apple's new advertising network. While App Store rules forbid most iPhone apps from transmitting analytical data, valuable in targeting people for advertising, iAd may face no such limitation.

Various existing ad networks have allegedly complained to the US government, calling iAd unfair. Apple's network is also said to have come up in relation to FTC inquiries about AdMob, a mobile ad network which Google is trying to buy in a deal worth approximately $750 million. Developers contacted by the FTC about AdMob say that iAd was mentioned as well, the Journal explains.

AdMob is itself said to have been asked about iAd, which Google is using as part of its defense strategy, claiming that there is enough competition in the market. The other part is Apple's purchase of mobile ad firm Quattro Wireless, which laid the foundations for iAd. Apple could potentially avoid problems by opening up the terms of the iPhone SDK.






by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

IDrive cloud backup and sync service

There are a lot of cloud services out there, and nearly all of them can be used for backing up key files and folders. A few dedicated ...

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

MaxUpgrades 512GB Retina MacBook Pro SSD

Apple's Retina line of MacBook Pro notebooks have been impressive, right from their debut in 2012. Thinner than the previous model, t ...

toggle

Most Commented