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Steve Jobs says Apple isn't de-emphasizing the Mac

updated 10:25 pm EDT, Thu April 29, 2010

E-mail speculated on the company's mobile focus

Apple CEO Steve Jobs has reportedly suggested the company is not de-emphasizing its focus on Mac development. The executive allegedly provided a response to questions from Greg Walker, a technical integration specialist at OEConnection, who asked if Apple was planning on supporting only mobile app development in the future, according to an e-mail posted on Your Mac Life.

"No," Jobs responded from his iPhone, keeping a terse form that has come to be expected from the iconic CEO.

The questions were likely raised following speculation ahead of WWDC that Apple may continue to place Mac OS X development on the back burner. The company will not be giving out any Apple Design Awards for Mac applications this year, for the first time since the company began the award program in 1997, according to an Ars Technica report.

The company's late announcement timing, just two months ahead of the conference, and steep entrance fees have been perceived as an attempt to control the attendance. The most recent conferences both sold out and were described by some developers as overcrowded.

by MacNN Staff



    Comment buried. Show
  1. Mike Richardson

    Joined: Dec 1969


    These Jobs emails piss me off

    Seriously, who the h*** only uses e-mail from their tiny a** phone screen? I would go insane if the only e-mail I used was on an iPhone.

    Comment buried. Show
  1. Mike Richardson

    Joined: Dec 1969


    Wow, really?

    We can say piss, but not h_ell or a_ss? Except on Legacy, of course, where there's no censorship.

    Comment buried. Show
  1. PRoth

    Joined: Dec 1969


    Hah! word choice.

    It also seems that blowjobs is a-okay. Saw it in the comments of another story here. Time to bring out that slang dictionary and have some fun with the MacNN word filter!

  1. DiabloConQueso

    Joined: Dec 1969


    Of course development of OS X isn't being... What would all those iPhones and iPads sync with?

    Comment buried. Show
  1. ilovestevejobs

    Joined: Dec 1969


    We dont believe you Steve

    Seriously Steve, who are you trying to blow?

    It's evident, in my experience that OSX and Mac desktops are just crappy underpowered products compared to Window 7 and well customised PC.

    Perhaps release another half assed Service Pack or add another usb and charge your customers just to appease the critics and make the fanboys think you still care about your S***** OS and computer.

    Also say your usual lines 'Revolutionary' just to get people clapping

    Comment buried. Show
  1. ilovestevejobs

    Joined: Dec 1969


    What do I have to do

    To get people voting '+' on my honest, non-biased comments?!?

  1. chas_m




    I wasn't really worried about this, but it's good that Jobs commented on it.

    With 10.7 not coming out this year, and only maybe one or two major product refreshes, I'm not sure Apple can avoid the feeling that they are de-emphasizing the Mac, but as long as sales continue to grow like they have I'm sure we'll get some nice stuff on that front this year.

    Personally I'd like to see the Mac Pro get its long-overdue overhaul, AppleTV get some love and QuickTime X get finished.

  1. SockRolid

    Joined: Dec 1969


    Mac OS / iPhone OS crossover

    I would expect many iPhone OS 4.x and/or 5.x features to be added to Mac OS X 10.7 next year. Initially for MacBooks, of course, since they have trackpads. But I wouldn't be surprised if Apple began offering some kind of trackpads interface to replace or augment the Magic Mouse.

    Directly lifting your arm up to touch a laptop or iMac screen? All day? Bad idea. There's a term for that - "Gorilla Arm":

    Add 3- and 4-finger gestures to the Magic Mouse? Nope. Not big enough. Make a really big Magic Mouse? Nope. Too clunky.

    Better to make some kind of trackpad accessory for desktop Macs. Like a multi-touch version of a Wacom pen tablet, minus the pen and slightly smaller? Just my $0.02.

  1. Darchmare

    Joined: Dec 1969


    I agree...

    I agree that there isn't much going on in Mac OS X-land - nor does there need to be, really, as 10.6 is pretty nice - but that doesn't mean that there aren't Mac-centric developers out there working on interesting, innovative products.

    I don't mind a defocusing on the Mac itself, per se, but I see no reason not to acknowledge and celebrate Mac developers who make the platform not only viable, but a joy to use. This is especially important right now, I think, in a world where the iPhone/iPad/etc. have taken away so much of the attention.

    Hopefully Apple will address in a meaningful way the removal of the Mac platform from the Apple Design Awards. I hardly think it likely that this has simply been an odd year, lacking anything innovative capable of winning.

  1. toke lahti

    Joined: Dec 1969


    Emphasize this, Apple!

    1. eSata
    2. blu-ray
    3. matte screen for 13″
    4. expandability (=express card) for all Macs
    5. usb3
    6. lightport
    7. another fw (through ec is okay)
    8. 10G-ethernet

    And next time maybe you could make MP with right amount of memory slots...
    (MP has now the worst memory architecture in all nehalem workstations...)

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